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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab owners NEVS denied creditor protection by Swedish court

The story of Saab is practically a Greek tragedy at this point. The quirky Swedish automaker that was once known as a pioneer of affordable turbocharging has been followed by years of news that just seemed to keep getting worse. At this point, maybe the brand name should be allowed to fade away into the ether and be remembered for the good times that it gave us.
Saab's latest predicament is that its parent National Electric Vehicle Sweden (or NEVS) has been denied protection from its creditors by the Swedish courts. According to Reuters, the judges called the business' financing plan "vague and completely undocumented." A company spokesperson told Reuters that it plans to appeal.
Seemingly in reaction to the court's decision, NEVS posted a press release on its website announcing that the company had applied "for a reorganization to create more time for the ongoing negotiations." The automaker continues to claim that it's negotiating with two global automakers to sell a portion of the company, possibly Mahindra, but the process is taking longer than it originally predicted. It seems a distinct possibility that this reorganization attempt is simply a way to buy extra time.

This virtually new, very last Saab 9-3 could be yours

The date is October 7, 2019, and it is currently possible to buy a virtually new 2014 Saab 9-3 Aero Turbo4. Spiking the car's rarity is the fact that this specific vehicle is said to be the last Saab to roll off the production line in Trollhattan, Sweden. Driven only 41 miles, chassis No. YTNFD4AZXE1100257 is a true piece of Swedish automotive history, and it's set for auction this month. We first got word of this car back in June 2019, and the time has finally come for this Saab to be sold. As previously reported, this vehicle is from the National Electric Vehicle Sweden (NEVS) era. The seller, Bilweb Auctions, says it is the last Saab to come off the manufacturing line, and it was reportedly set aside for crash testing. The testing never occurred, and the sedan, one of only 420 built, survived. The seller says the mileage comes from running the car on the test track next to the old plant for photography and videography purposes.  This 9-3 Aero uses a Ecotec 2.0-liter turbocharged four-cylinder with 217 horsepower and 258 pound-feet of torque. It has immaculate Diamond Silver paint and matching silver turbine wheels. Inside, there is a two-tone interior with cream leather seats, a black dashboard, and black accents. According to Autocar, the proceeds of the auction will go to NEVS' Sustainable Mobility Scholarship at University West in Sweden. Bidding on the car opens soon, and interested parties can sign up to be alerted when the auction starts.   Auto News Auctions Saab Sedan