2008 Saab 9-3 Aero Convertible 2-door 2.8l on 2040-cars

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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

NEVS completes Saab purchase, earns right to brand name but not griffin badge

According to the Associated Press, a Hong Kong-based concern is close to building new Saab models. After some delays, National Electric Vehicle Sweden (NEVS) has completed the purchase of bankrupt Swedish automaker Saab.
NEVS says it plans to debut an electric vehicle in about 18 months. When the car comes to market, it will wear the Saab name, but not the marque's well-known griffin logo. Reuters reports that the company will produce EVs based on the Saab 9-3 platform, with intentions to sell these vehicles primarily in the Chinese market. Due to the continued use of the distinctive griffin head logo by commercial truckmaker Scania and the Saab aerospace group, NEVS was only granted access to the Saab name, not its emblem.

Grainy leaked images show stillborn Castriota-designed Saab 9-3

The Saab faithful are going to be playing the "what if" game for years to come. It's one of the burdens of being a fan of a dead brand. A fresh batch of grainy 9-3 Phoenix images have made their way online, alleged shots of a design proposal penned by none other than Jason Castriota. The five-door looks to feature an honest liftback, though SaabsUnited.com says this particular vehicle was drawn up as part of a business plan in early 2011. As such, Castriota apparently told the site the final product was to look much more athletic than what we see here. While the low-resolution images make it difficult to tell much about the design, we certainly appreciate the familiar roofline, full band taillamps and the contrasting rear spoiler reminiscent of the old Saab 99 and 900 ducktails.
Unfortunately, we know all too well why this creation never saw the light of day. Would-be savior Victor Muller couldn't quite pull Saab out of its nosedive, and the company fell into bankruptcy before the 9-3 Phoenix could get off the ground. There's talk of the Phoenix platform and Saab brand having new life in other markets as EVs and even as gas cars, but the model seen here will likely never see production - let alone North American showrooms.
You can take a closer look at SverigesRadio.se - just make sure to have your translator ready if you don't speak Swedish.