2006 Saab 9-3 on 2040-cars

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Saab plant reopens, production to resume by year's end?

Saab is gearing up to start production of the 9-3 again in September, two years after the last exampled rolled off the assembly line at the company's Trollhättan factory, Aftonbladet reports. Saab's new owner, National Electric Vehicle Sweden AB (NEVS), a Chinese-Japanese consortium created solely to buy Saab, says that the model's parts supply is the bottleneck in the production process, understandable since many of Saab's suppliers closed after it stopped production two years ago. The automaker also needs to establish a new dealership network. It is not entirely clear where Saab will market their new models, but North America is not expected to figure into their plans, at least initially.
Almost 400 factory employees are reportedly back working at Trollhättan, and Saab is looking to recruit 180 workers to help with production, presuming the factory can overcome its supply issues and go back online in the fall.
The new 9-3 is understood to be something short of an all-new car, a revision of the old 9-3 that started production in 2002. It will reportedly be offered initially as a four-door sedan and two-door convertible, and it will have a turbocharged engine, according to NEVS, which we expect will be a four cylinder. An electric 9-3 could come as early as next year. Turbocharged engines are part of Saab's DNA, NEVS Vice President Mattias Bergman has stated, and future Saab models will have them - despite the automaker's planned progression toward electric vehicles. The 9-3 will get small facelifts over time, says Mikael Östlund, a press officer at NEVS.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Look familiar? NEVS 9-3, 9-3X are Saab-derived EVs for China

National Electric Vehicle Sweden (NEVS) have been working on creating EVs based on its Saab assets for years. We heard back in 2015 that we'd have an EV based on the 9-3 this year, and now we're finally getting to see the results. NEVS has unveiled its 9-3 and 9-3X EV concepts, which it will use in a mobility project in Tianjin, China. NEVS is showing the 9-3 EVs at CES Asia in Shanghai on June 7-9, where it will also provide more details about the cars, its Tianjin project, and future plans for the brand. As for Tianjin, NEVS will provide the cars and the services for carsharing and ride-hailing programs in the city. For that project, NEVS is collaborating with Tianjin Binhai Hi-tech Industrial Development Area (THT), which is the industrial park where its shared factory (with joint venture partner Dongfeng) and R&D center are located. NEVS President Mattias Bergman says, "We are excited by this great opportunity to develop smart, sustainable mobility solutions together with a progressive city as Tianjin, and develop them in full scale with real people in real life situations, with the vision to create a future integrated urban mobility solution." As for the 9-3 EVs, they're not much different in appearance from the GM-era Saabs, but they have NEVS badging (NEVS doesn't have rights to the Saab trademark). They have a driving range of about 186 miles, offer in-car Wi-Fi, smartphone connectivity, and can get over-the-air software updates. NEVS says the cars are equipped with a "world-class" cabin air filter, which helps keep harmful particulates out of the car (important in the polluted urban centers China is working to improve). They're being built in China, and are expected to hit the roads there in 2018. Related Video: