2001 Saab 9 3 Viggen Convertible on 2040-cars

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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

NEVS Emily GT electric sedan developed by ex-Saab engineers finds a buyer

Even in death, Saab could not rest in peace. In life, the Swedish automaker never managed to get out from between the sales rock and the financial hard place. After GM bought half the company in 1989 and took full control in 2000, the inevitable brand engineering led to cars like a Saab 900 on an Opel platform, a Subaru Impreza rebadged as a Saab 9-2X and a Chevrolet Trailblazer turned into a Saab 9-7x. This went as well as anyone who knew Saab would expect. Come January 2010, Saab was dead. Or rather, Saab had entered a zombie state rebranded as New Electric Vehicle Sweden (NEVS), two Chinese companies in succession buying the automaker's intellectual property, both having to walk away due financial issues at the parent companies. Earlier this year, NEVS showed one of the projects it continued to work on throughout the turmoil, a four-seat battery-electric car called the Emily GT. NEVS said it was looking for a buyer for the project or the entire company. According to Sweden's Auto, Motor und Sport (translated) that broke the story, and further reporting from Saab Planet, the search has succeeded and the Emily will come to life. Saab Planet writes that in March of this year, a Swedish company called Stenhaga Invest bought 80% the the Stallbacka factory and office complex in Trollhattan where Saab used to build its cars, NEVS holding onto the remaining 20%. AMS reported that an as-yet-unknown European investor has signed a letter of intent to purchase two of the 13 projects NEVS said it has been working on, the Emily GT and the PONS, an autonomous shuttle. Svante Andersson, who runs Stenhaga, is reported to have said the unnamed investor is interested in taking control of "a substantial area" of the Trollhattan facilities, "indicating that a significant number of people will be employed in Trollhattan." Back in March, an NEVS engineer said properly funded development could get the Emily GT into production in less than two years. Based on the sports sedan we've been told about, that seems reasonable. Ineos chief Sir Jim Ratcliffe announced the Ineos Automotive Grenadier in 2017, showed a concept in 2020, and had a model running the hill at Goodwood in 2021 — four years for a ground-up design. Saab Planet writes that "a timeline for relaunch is expected to be announced after a meeting between the parties involved during week 32," which would be the week of August 7.

New Saab parent NEVS: we're not totally broke

The many fans of 1987's The Princess Bride will recall Billy Crystal's Miracle Max character optimistically referring to the protagonist Westley as "mostly dead." It looks like National Electric Vehicle Sweden (NEVS), the company that now owns the Saab brand, fits that description. Of course, Westley does end up surviving and getting the girl. NEVS put out a statement last week saying that, while it doesn't have the cash to pay off all of its outstanding debt (hey, who of us does?), it is "not insolvent" because its assets are greater than its debt. Its suppliers will get paid, but that NEVs "cannot say exactly when." NEVS, the partnership between a Chinese company and a Japanese investment firm that acquired the Saab name in 2012, restarted production at its Trollhattan plant in Sweden last year and had promised a vehicle line that would include a battery-electric version of the 9-3 sedan. Instead, NEVS stopped the production line that was only making about a half-dozen vehicles a day (the gas-powered, turbocharged 9-3) in May because it said shareholder Qingbo Investment Co. didn't provide the agreed-upon cash. NEVS now says it held positive talks with two manufacturers this summer, and that once funding is secured, it will rewrite its business plan with its new partners to resume production. The supplier that filed a bankruptcy petition is withdrawing it based on this new information, says NEVS. Saab made its first cars in 1947 and was eventually owned by General Motors before being sold to Spyker in 2010. Bankrupt by the end of 2011, Saab was acquired by NEVS the following year. Check out NEVS's most recent press release below. And have fun storming the castle. Information from Nevs Nevs hereby clarify that the company is not insolvent. The company does not have enough liquid cash as today to pay all outstanding debt but Nevs' assets are larger than its debt. Nevs today cannot say exactly when, but Nevs' suppliers will get paid. During the summer, the dialogues with the two major vehicle manufacturers have continued and developed in a positive direction. It is a thorough evaluation process that is still ongoing, and the discussions have not been finalized yet. After the funding is secured, and after that Nevs business plan is updated together with its new partners, Nevs will be able to make the decision on when the Trollhattan factory can resume its production.