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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Rolls-Royce sketching out SUV for possible 'late 2017' release

With each new story on the Rolls-Royce SUV, the Goodwood automaker comes off as more at ease with their reluctantly birthed yet necessary sport ute. Company design chief Giles Taylor told Autocar that his team is still "sketching to assess the viability of the concept," which to ours ears means they're trying to figure out if such a beast is even possible within the confines of the brand. If it is, Taylor says it will be "a shooting brake, not a crossover with a sloping roof. A proper SUV."
A different company source, unnamed, seems confident that Taylor's team will figure it out, telling the magazine it would start at 200,000 pounds ($335K US). However, that same source said the vehicle will be "a kind of Mercedes-GLK-plus-plus," which is a baffling description in several ways. More reasonable is the speculation that it will ride on Ghost, not Phantom, architecture and make its debut sometime around late 2017.
That Ghost platform is expected to take cues from the carbon, aluminum and steel bones that supported the BMW Vision Future Luxury concept shown at the Beijing Motor Show and destined for the 9 Series. Some of those tricks will also go into the next-generation Phantom, which Autocar says will come in 2017 and not 2020.

Hearse based on Rolls-Royce Ghost called the Ghoster, may be too on-the-nose

If you want to roll in a Rolls-Royce even after the very end, an Italian company called Biemme Special Cars has turned the Ghost into one of the world's most luxurious hearses. It keeps the sedan's distinctive rear-hinged doors and luxurious cabin and adds a huge coffin compartment. While it's relatively difficult to make an elegant-looking hearse, the Ghost-based model — which is oddly known as the Ghoster — features a pretty sleek design. It's almost identical to the regular-production Ghost from the tip of the front bumper to the upper part of the windshield. Beyond that, it features an upward-sloping roof panel painted in the same color as the hood, huge side windows with a bright frame, and a seriously long wheelbase. Biemme explains that it expanded the Ghost's body using a tubular structure that's covered with steel panels. The passenger compartment looks like it's standard Ghost fare, so what you get largely depends on the boxes you tick when you configure the car. Wood interior trim, leather upholstery, and other opulences comes standard, and Biemme notes that a 1,300-watt sound system is available ... because you need that in a hearse? Maybe to play something by Ray Parker Jr.? The list of options also includes a built-in drink cooler, the Starlight headliner, internet connectivity, and LED interior lighting, while the rear doors can be ordered with curtains. Biemme separated the passenger and coffin compartments with a shatter-proof divider. It then added a power-operated platform and LED lighting, while the same type of wood trim and leather upholstery used in the passenger compartment adds a finishing touch to the design. There are no hearse-specific mechanical modifications. Power comes from a 6.7-liter V12 that's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, so the Ghoster should offer decent acceleration in spite of what we imagine is a not-inconsequential amount of weight added by the hearse conversion.  Biemme hasn't announced pricing for the Ghoster. For context, the standard Rolls-Royce Ghost starts at approximately $350,000. Featured Gallery Rolls-Royce Ghost-based Ghoster hearse Aftermarket Rolls-Royce Wagon Luxury