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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

King Charles' electric I-Pace goes to auction next month

Never mind the Bentley State Limousines, the Aston Martin DB6 Volante that Queen Elizabeth II bought him on his 21st birthday, or the Rolls-Royce Phantom VI valued at more than $600,000. The car of the moment, if we’re talking about the garage of King Charles III of England, is a far more ordinary — and all-electric — Jaguar I-Pace purchased in 2018 by His Majesty “for his personal use." The royal Jag is set to be auctioned off March 2 at the famed Ascot Racecourse; estimated selling price is as high as $88,000. If you miss out on the auction of a president's former ride, here's one from a king. The SUV, notable as the first all-electric vehicle to be embraced by the royal family, is the range-topping I-Pace EV400 HSE all-wheel-drive luxury five-seater that the king — prince of Wales at the time — bought in September 2018 for $75,000. According to the auction site, the Jag was "purchased with his own money." Charles had Jaguar install a fast charger at Clarence House, his residence. The vehicle was returned to a Jaguar dealership after two years — itÂ’s not clear if it had been leased — with only 3,000 miles on the clock. Subsequently, the SUV was sold to one Karen French of Oxfordshire. She said in a statement offered by Historics Auctioneers, “This I-Pace was exactly what I was looking for and pretty much on my doorstep. It was only when I agreed to buy it that I discovered its extraordinary history — I was absolutely thrilled. Having driven it over 30,000 miles,” she added, ”I decided in the New Year that it was time for a change.” Noted by the auctioneers in typical British understatement, the high-specification car was uniquely finished in Loire Blue and remains the only I-Pace “to be painted in this colour, whilst those inside the car enjoyed a sumptuous, contrasting leather interior in, fittingly, Light Oyster Windsor.” A revised Jaguar I-Pace is scheduled to arrive next year. Regarding the KingÂ’s affection for automobiles — British automobiles — he reportedly overseas a fleet worth more than $17 million. And while heÂ’s fond of driving conventional vehicles, he told the BBC some years ago that “my old Aston Martin, which I've had for 51 years, runs on — can you believe this — surplus English white wine, and whey from the cheese process.” Essentially the classic had been converted to run on E85 bio-ethanol. "The engineers at Aston said, 'Oh, it'll ruin the whole thing,'" Charles shared with The Telegraph in 2018.

Rolls-Royce signs deal to trial hybrid-electric train conversions

LONDON — Rolls-Royce has signed an agreement to conduct a trial conversion of diesel trains to hybrid-electric engines in Britain, in a deal which could be rolled out to hundreds of trains across the country starting in the 2020s. The British company, which is best known for making aircraft engines, said on Wednesday that its German Power Systems business had signed an agreement with Porterbrook, the UK's largest owner of passenger rolling stock. Rolls-Royce's Power Systems unit, which sells engines used on ships, yachts, trains, trucks, mining and nuclear power stations, is one of the fastest growing parts of the company, and its boss said hybrid technology is behind that. "We expect hybrid technology to grow at above the current growth rates of diesel," the CEO of Rolls-Royce Power Systems, Andreas Schell, told Reuters. The Power Systems business is expected to post low double-digit revenue growth this year and is a bright spot in a company grappling with the negative headlines and cost of fixing a problem with its Trent 1000 aero-engines. Diesel trains can be fitted with Rolls-Royce Hybrid PowerPacks to turn them into hybrid trains that can also run on battery power, reducing carbon emissions and making them cheaper to run for operators while also making them much quieter when, for example, they approach stations. From RR's press release: The MTU Hybrid PowerPack is an environmentally friendly drive system which combines the advantages of diesel and battery-powered rail traction. The version for Porterbrook incorporates an MTU diesel engine which fulfils future EU Stage V emissions regulations; plus an electric machine, which can be used either as an electric motor or generator; and an MTU EnergyPack battery system, which stores the energy recovered during braking. This enables very low-noise, emissions-free battery-only electric operation in urban areas and around stations. The hybrid initiative comes as Britain seeks to phase out diesel-only trains by 2040. Adding the powerpacks to trains allows railway networks to be partially electrified without the need for expensive overhead infrastructure. The Institution of Mechanical Engineers says that 42 percent of Britain's rail network is currently electrified, which means that the country lags behind electrification rates in other European nations. Last year the British government scrapped electrification projects in some parts of the country, saying it would look to hybrid technology trains instead.