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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Spectre EV spied up close in best spy shots yet

Rolls-Royce promised it would be developing the Spectre electric car “in plain sight,” and hereÂ’s some decent proof of that in spy shot form. Outside of the initial teaser photos released by Rolls-Royce earlier this year, we havenÂ’t seen any other details of the electric Rolls. ThatÂ’s changed today, as one of our spy shooters captured a test Spectre both on the pavement and on a flatbed.  The most intriguing angle of view is directly from the front. We can just make out that this Rolls appears to be wearing a version of the upcoming stacked headlight look previously spied on soon-to-come BMW models like the next-gen 7 Series and refreshed X7. The close-up view also provides a look at the traditional Rolls-Royce grille and the lower front bumper design. Perhaps Rolls will sort out a more elegant solution by production time, but the sensor module in the center of the lower front bumper is a bit of an eyesore.  Heading to the rear, we see some taillights lit up, but itÂ’s difficult to make out what they might look like in final production form. These could simply be test lights and not represent what the actual production lights look like, too. As for the rest of the rear, the lower bumper is quite the piece. It juts out way beyond the bodywork and in no way looks like the finished product. One of the last intriguing items of note is the angle of the rear tire when the driver has the steering wheel at full lock. ItÂ’s not an extreme angle of rear-wheel steer, but the rear wheel does appear to be turned in the opposite direction as the fronts. This car being a coupe, itÂ’s reasonable that it wouldnÂ’t need a massive amount of rear-wheel steering to be agile in a city, but itÂ’s still a Rolls-Royce, so coupe or not, itÂ’s massive. Beyond those specific details, we can simply enjoy seeing the upcoming EV in clearer, closer photos than ever before. Rolls-Royce says the production car is coming in 2023, so we suspect there will be many more spy shots and small details released between now and then. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.