Clean California Rust Free Silver Spur Runs And Drives Excellent Great Price on 2040-cars

Auto blog

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce debuts Phantom Drophead Coupe Waterspeed Collection

For the next act in its Bespoke Collection, Rolls-Royce has found one of its own to celebrate with the Phantom Drophead Coupé Waterspeed Collection, noting the achievements of British land and water record-holder Sir Malcolm Campbell. Like a few other racers of his era in the 1920s and 1930s, Campbell used his Bluebird Motor Company and Bluebird Garage to fund his interest in motorsports. He would break the waterspeed record in 1937 in his Bluebird K3 powered by a Rolls-Royce R engine, traveling 126.33 miles per hour on Italy's Lake Maggiore.
We've seen sketches of what Rolls-Royce intended with the Waterspeed Collection, and the real thing is just as handsome, and the new model includes a number of firsts for the marque. The Maggiore Blue exterior paint is also used for highlights on the engine, the polished wheels, two-tone steering wheel and the dashboard. The tonneau cover normally finished in teak is instead done in hand-finished brushed steel, a closer contrast to the Windchill Grey interior. The Abachi wood veneers have also been bookmatched so that their grain evokes the wake of a speeding boat.
The droptop will be shown first at the Bluebird Garage Cafe in London on the site of the original garage, after which it will get its first wider showing at the Concorso D'Eleganza at Villa D'Este later this month. The press release below has a lot more detail on the finer detailing of the Drophead Coupe Waterspeed, and the images above are worth at least 8,000 words.