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Mansory-tuned Rolls-Royce Cullinan is dubious decadence

German tuner Mansory doesn't do subtle, but its latest take on the Rolls-Royce Cullinan goes above and beyond in the flamboyance department. It celebrated the opening of its first showroom in Dubai by giving the British SUV a love-it-or-hate-it redesign inside and out. Nearly every part of the Cullinan's exterior has been modified. Mansory installed a full body kit that adds a deeper front bumper with extra air intakes and a splitter, vents chiseled into the fenders, side skirts, a spoiler above the rear window, and a sizeable rear diffuser. Flared wheel arches cover 24-inch forged wheels, and many of the exterior add-ons feature a black, gray, and white finish that almost looks like granite, a resemblance we're guessing is intentional. And, don't look for chrome: The bright bits were made black to give the SUV a more sinister look. Inside, the granite-esque finish appears on most of the trim pieces, and Mansory fitted leather upholstery with a wave-like motif on the door panels and on the center consoles — there are two in the Cullinan. The passenger sitting in the back enjoy individual power-adjustable seats upholstered in different colors, tray tables integrated into the front seatbacks, and an outline of the United Arab Emirates in the headliner. The same outline is stitched into the rear headrests and into the seatbelts, which also gain a white Mansory-branded stripe. Mansory didn't publish precise technical specifications, but we know that it didn't leave the drivetrain untouched. It quotes an output of 610 horsepower and 701 pound-feet of torque, while the stock Cullinan's 6.75-liter V12 posts 563 and 627, respectively. Another detail that hasn't been released yet is pricing. But, if you need to ask, odds are you're not the kind of customer that Mansory wants to lure into its showroom. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Rolls-Royce posts 25% jump in sales thanks to Cullinan demand

Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch. The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year. "Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement. The Cullinan was unveiled in 2018. The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of many automakers. North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe. Related Video: