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Rolls-Royce Alpine Centenary Ghost makes its first North American appearance

Rolls-Royce choose this year's Shanghai Motor Show as the occasion to show off its achingly cool Alpine Trial Centenary Edition Ghost, but The Quail was the site of the car's North American coming out party.
The one-off Rolls pays tribute to a heroic moment in the marque's history, when four 1913 Silver Ghosts, three factory cars and one privateer entry, successfully completed the 1,820-mile Austrian Alpine Trials. The privateer racer in question, James Radley, is the gentleman responsible for the pretty color combination you see on this new Ghost. Radley's blue bodywork over black wheels looked great in 1913 and haven't lost any luster 100 years on to our eyes.
You can revisit the details about this historically rooted Rolls-Royce in the press release below, or simply take a stroll through our fresh gallery of images from The Quail.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.