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Rolls-Royce Ghost Series II headed to Geneva

Rolls-Royce is not a brand that replaces its vehicles with any great frequency. It expands its lineup, sure: what started with just the Phantom saloon has since grown to include extended wheelbase models, coupes and convertibles, not to mention the addition of the Ghost, followed by the Ghost EWB and the Wraith fastback. What Rolls does to keep its models fresh, however, is spruce them up with a Series II.
The Phantom family underwent just such a treatment a couple of years ago, and now Goodwood appears to be preparing to do the same with the Ghost. At least, that is, going by this teaser image it released with only the line, "After five years as the cornerstone of Rolls-Royce's sustainable growth success worldwide, this mid-life update is a showcase for the most recent technological advances from Rolls-Royce enrobed in a considered exterior design revision."
The arrival of the Ghost Series II at the Geneva Motor Show this year would put it significantly ahead of schedule for when Rolls updated the Phantom. That model arrived in 2003 and was followed by the Series II in 2012, giving the original a nine-year run virtually unchanged. The Ghost, however, only reached production in 2010, so introducing a Series II now would shorten that lifecycle to just four years.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce planning plug-in hybrid

Rolls-Royce is not the first marque you'd think of when it comes to environmentally friendly transportation. Its cars are big - often the size of SUVs - and pack ginormous twelve-cylinder engines displacing over six and a half liters. Those upright Parthenon grilles can't be very aerodynamic, either. But the way the wind is blowing these days, Goodwood will have to get with the program sooner or later.
It developed an electric version of the Phantom a couple of years ago called the 102EX and showed it to customers around the world. But people weren't interested, so Rolls-Royce killed the program. Not to be deterred, however, Rolls is now said to be working on a plug-in hybrid that would countermand some of the shortcomings - like range and recharging times - that killed the 102EX.
The technology would apparently be borrowed from parent company BMW which is developing it for the X5 eDrive and allow Rolls-Royce to reduce its carbon footprint and offer a more environmentally friendly mode of transportation to those who don't want to skimp on the luxury and prestige.