1991 Rolls Royce Silver Spur Ii Low Miles 62,223 Actual Miles on 2040-cars

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2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Watch the other new Top Gear host rap about a Rolls-Royce

The rebooted Top Gear revealed its full slate of new co-hosts last week, complete with a lineup of names and faces we know – and one we don't. That's Rory Reid, the one new host chosen from public auditions. Though most of us many never have seen his face or heard his voice, he's not new to reviewing cars on video. In addition to hosting automotive videos for CNET and Sky television, Reid is also automotive editor for a British video series called Recombu. Most of the reviews he's done for the YouTube channel are pretty straightforward, highlighting the strengths and weaknesses of whatever he's driving – from a Bentley Continental GT Speed or Range Rover Sport SVR to a Mini JCW or Peugeot 308 GTI. But when it came to the Rolls-Royce Ghost, Rory was evidently moved to take things in a different (and original) direction. Instead of simply describing the luxury sedan as most automotive journalists would, Reid rapped about it. The result is a pretty novel take on the usual car review, and no doubt helped him secure the spot on the revived BBC program alongside the likes of Chris Evans, Chris Harris, Eddie Jordan, Sabine Schmitz, Matt LeBlanc, and of course the Stig. See for yourself in the video above, and check out his other reviews in the playlist below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Recombu via YouTube, Carscoops TV/Movies Rolls-Royce Videos rolls-royce ghost rory reid rap rolls-royce ghost series ii

Rolls-Royce unveils new bespoke Phantom 'Iridescent Opulence'

The Rolls-Royce Phantom is already a fairly solid symbol of conspicuous consumption, but its Bespoke program churns out cars that push the envelope even further. The latest, a feather-and-fleck adorned model dubbed "Iridescent Opulence," certainly checks those boxes.  While Bespoke creations generate buzz with regularity, Rolls-Royce called this one out in particular because it shows off what its designers can do with otherwise "empty" space in the cabin. In this case, the party piece is on the dash, but that's not what the British super-luxe company is calling it. Here it is, straight from Rolls: THE GALLERY   An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art led the Rolls-Royce Design Team to create a space in which to curate and to commission, to exhibit, admire and reflect. A space aptly named ‘The GalleryÂ’, is an application of glass that runs uninterrupted across the fascia of Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork within your car. Assembled in a highly technical Clean Room at the Home of Rolls-Royce in Goodwood, England – a sterile environment within which delicate and highly Bespoke items can be assembled, from a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context –  ‘The GalleryÂ’ extends the patronÂ’s experience of curation with the marque to a new realm. See? It's not a dashboard; it's an exhibition space. Here, it's used to show off a collection of more than three thousand tail feathers. Yep, feathers. Sustainably sourced, Rolls-Royce insists, but still pretty, and draped over a 3D-printed shape designed to emulate the musculature of a bird wing, so you can pretend those peacocks (we're spitballing here) were absorbed by the machine, rather than slaughtered so their fluffy bits could adorn it.  Feathers and additively manufactured materials are only the tip of the iceberg for these new gallery concepts, Rolls-Royce says, so we expect to see more like this in the future. Just, you know, one at a time. Rolls-Royce Phantom 'Iridescent Opulence' View 13 Photos