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2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce's next bespoke project is a Dawn-based two-seater roadster

After the Sweptail, a customer-commissioned one-off coupe unveiled in 2017 and priced at $13 million, Rolls-Royce is transforming the Dawn into a two-seater roadster inspired by some of the opulent cars it made during the 1920s. The BMW-owned company released a quartet of early design sketches to preview the model. It's visibly based on the Dawn, which is a topless evolution of the Wraith, but it gains a tonneau cover that Rolls-Royce refers to as an Aero Cowling. Dark trim on both ends and a model-specific shade of silver add a finishing touch to the look. Although the interior images reveal little, Rolls-Royce noted every Silver Bullet will feature an open-pore carbon fiber insert and a quilted transmission tunnel whose design is inspired by leather jackets. All told, the company promised its next limited-edition car will "meld the nostalgia of the past with the sophisticated innovation of the future." Needless to say the Silver Bullet will be made almost entirely by hand in Goodwood, England. The firm made no mention of mechanical modifications. Power will likely come from the Dawn's 6.6-liter V12, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We expect the Silver Bullet will benefit from the 593-horsepower, 620-pound-feet evolution of the V12 found in the Black Badge model, because the extra power would suit the model's touring pretensions rather well. Just 50 units of the Dawn Silver Bullet will be available worldwide. Pricing hasn't been announced yet, but keep in mind the standard model carries a base price of approximately $350,000. The company will encourage owners not to stash their roadster in a heated garage as an investment by organizing road trips they can participate in. Related Video:    

Leaked patent images reveal one-off Rolls-Royce with boattail rear end

Rolls-Royce's bee apiary is expected to produce a record-breaking amount of honey in 2020, but the 250,000 bees that live and work on the company's property aren't the only ones staying busy this year. Leaked patent images posted online have revealed a one-off coupe that was likely commissioned by a wealthy collector. Spanish enthusiast forum Coches Spias first published the images, which were released by Brazil's patent authority. Up front, the coupe falls in line with the company's current design language with a tall, upright grille and thin LEDs positioned above a set of round headlights. Suicide doors add a touch of class to the overall design, and flying buttresses that stretch over what look like blacked-out b-pillars connect the roof to the rear end.  Rolls-Royce has dabbled in one-off, client-requested models before; it introduced the one-of-a-kind Sweptail in 2017. Shown below, it took the form of a big coupe with a trailing boattail design, but the model depicted in the patent images takes the maritime-inspired design a step further with what looks like wooden decking over the rear end. We'll let you decide if it resembles a boat, or a fancy tonneau cover built for a classic pickup truck. View 14 Photos Although technical details didn't accompany the patent images, we're speculating the one-off is based on the Wraith, which is the only coupe in the Rolls-Royce range. Shortening the Phantom's platform is certainly feasible, but it sounds like a tremendous amount of work, even for what was certainly a money-no-object build. Venturing further into speculation territory leads us to a 6.6-liter V12 engine, which effortlessly develops 624 horsepower and 605 pound-feet of torque when it's bolted in the Wraith's engine bay. It likely powers this car, too, but its power levels might have increased. It probably spins the rear wheels via an eight-speed automatic transmission. Rolls-Royce is keeping its lips sealed about this project. We expect to learn more about it in the coming months, but some details (like the identity of the collector who commissioned it) might not be revealed until several years after the coupe's global introduction. As for pricing, keep in mind the aforementioned Sweptail allegedly cost $13 million. It's not the most expensive new car ever sold; that honor goes to the Bugatti La Voiture Noire. It cost about $12.5 million before taxes, and over $18 million after, claiming it the title. Related Video: