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Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Ultra-luxury automakers like Bentley and Rolls-Royce need to hurry up with EVs

In the five years that I've worked at Autoblog, I've read a lot of press releases. They're all pretty flowery and self-serving, but the ones that go the extra distance with lavish words and pompous phrasing tend to come from the most luxurious brands, Bentley and Rolls-Royce. And something that they both love talking about is sustainably sourced materials for their vehicles. The descriptions read like they've seen the light about using resources responsibly. That would be great, except for one thing: There's nothing sustainable about multi-ton land yachts with eight or more cylinders. Only one of Bentley's models can be had with fuel economy better than 20 mpg combined when running on gasoline, and guess what, it's not one of the brand's two plug-in hybrids (which are to be commended, but still seem half-hearted when we're talking serious sustainability). And Rolls-Royce is even worse without a single model even hitting 15 mpg combined. These automakers should have at least one EV model apiece. Apparently, there are some coming, but they're still years away, and that frankly shocks and frustrates me for a number of reasons. One of the big ones is that these brands couldn't be better suited to electric propulsion. What makes these cars impressive is their refinement and performance. You can't get much better in either of those categories than with beefy electric motors, which provide nearly silent operation with no gear changes and enormous power and torque ratings. And it's all achievable with a lot less effort than making an 8- or 12-cylinder internal combustion engine quiet and smooth. Sure, battery technology is complicated, and it's expensive and heavy, but all of that is covered by these brand's typical products. They can command prices that would easily absorb the cost of batteries. And the size and weight of current cars mean that loading them up with batteries to achieve range comparable to their gas models wouldn't be a problem, either. Heck, that's the exact strategy being used by GM and Ford to get huge range in their electric trucks. 2020 Porsche Taycan Turbo S View 41 Photos And the cost of the EV technology shouldn't even be that great for Bentley or Rolls-Royce, since they're both owned by companies that are leaders in electric car development with existing technology and the ability to spread costs out over various brands.

Hearse based on Rolls-Royce Ghost called the Ghoster, may be too on-the-nose

If you want to roll in a Rolls-Royce even after the very end, an Italian company called Biemme Special Cars has turned the Ghost into one of the world's most luxurious hearses. It keeps the sedan's distinctive rear-hinged doors and luxurious cabin and adds a huge coffin compartment. While it's relatively difficult to make an elegant-looking hearse, the Ghost-based model — which is oddly known as the Ghoster — features a pretty sleek design. It's almost identical to the regular-production Ghost from the tip of the front bumper to the upper part of the windshield. Beyond that, it features an upward-sloping roof panel painted in the same color as the hood, huge side windows with a bright frame, and a seriously long wheelbase. Biemme explains that it expanded the Ghost's body using a tubular structure that's covered with steel panels. The passenger compartment looks like it's standard Ghost fare, so what you get largely depends on the boxes you tick when you configure the car. Wood interior trim, leather upholstery, and other opulences comes standard, and Biemme notes that a 1,300-watt sound system is available ... because you need that in a hearse? Maybe to play something by Ray Parker Jr.? The list of options also includes a built-in drink cooler, the Starlight headliner, internet connectivity, and LED interior lighting, while the rear doors can be ordered with curtains. Biemme separated the passenger and coffin compartments with a shatter-proof divider. It then added a power-operated platform and LED lighting, while the same type of wood trim and leather upholstery used in the passenger compartment adds a finishing touch to the design. There are no hearse-specific mechanical modifications. Power comes from a 6.7-liter V12 that's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, so the Ghoster should offer decent acceleration in spite of what we imagine is a not-inconsequential amount of weight added by the hearse conversion.  Biemme hasn't announced pricing for the Ghoster. For context, the standard Rolls-Royce Ghost starts at approximately $350,000. Featured Gallery Rolls-Royce Ghost-based Ghoster hearse Aftermarket Rolls-Royce Wagon Luxury