1989 Rolls Royce Silver Spur Long Wheel Base . White Magnolia on 2040-cars

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Rolls-Royce restores a pair of soapbox racers it built in the 2000s

Rolls-Royce inaugurated its current headquarters in Goodwood, England, in 2003, but it started making cars there before the plant was officially opened. It built a soapbox racer called RR-0.01 in 2001 and manufactured a second example named RR-0.02 the following year. These one-offs were raced at the Goodwood Festival of Speed and largely forgotten about until they were given a full restoration in 2024. Building a soapbox racer might sound odd for a brand that develops some of the world's most luxurious cars. Rolls-Royce explains that entering the Goodwood Festival of Speed's Soapbox Challenge was a way to preview what was then a new chapter in its history. In just a few short years, it had been sold to Volkswagen by a company named Vickers and sold again to BMW after an intense round of negotiations. It had split from Bentley, its longtime sister company, and it was forced to build a new plant, a new headquarters, and develop a new range. The soapbox racers were made by some of the same workers that later manufactured models like the Phantom, and they featured a Rolls-Royce-esque design thanks largely to a bright grille with vertical slats. It should come as no surprise that these weren't your typical home-brewed racers built on a gutted riding lawnmower chassis. Rolls-Royce used carbon fiber, fiberglass, and aluminum to keep the 0.01's weight in check, for example, while the 0.02 featured a formula racing-style steering rack, wood trim, as well as leather upholstery. The two racers also stood out with several unusual design cues: 0.01 wore a hare-shaped hood ornament while 0.02 got a "??" logo above the grille. Rolls-Royce notes that its soapbox racers last competed in 2013; during the event, 0.02 reached 72 mph, which is remarkable (and a little scary) considering it's powered solely by gravity. They were stored in as-raced condition until the company asked a team of apprentices to fully restore them. The work performed included repairing parts damaged during racing, including 0.01's grille and 0.02's wood cowl. Both freshly-restored racers will be displayed at the Rolls-Royce Enthusiasts' Club's headquarters in Northamptonshire, England. Featured Gallery Rolls-Royce's RR-0.01 and RR-0.02 soapbox racers Design/Style Rolls-Royce

Rolls-Royce Ghost Series II rolls in with some subtle updates [w/video]

Downsizing is a relative term - especially when it comes to a Rolls-Royce. But that's just what the British luxury automaker did with the release of the Ghost in 2010. Sure, it's over seventeen and a half feet long (over eighteen in Extended Wheelbase form), but that's still shorter than the 19 feet the standard Phantom stretches, and that much shorter than the twenty-foot-long Phantom EWB.
The Ghost has now been on the market for four years, high time Rolls gave it a little refresh - and that's just what it's done here in Geneva with the release of the Ghost Series II. It's essentially the same vehicle as the outgoing model, but the Ghost Series II (like the Phantom Series II released in 2012) benefits from a host of minor updates. The styling has been subtly revised, and the sumptuous cabin space has been updated with such features as a new infotainment display, rotary controller and trim.
Although Goodwood hasn't released official output figures, the 6.6-liter twin-turbo V12 (only the second twelve-cylinder engine in Rolls-Royce history) carries over from the existing model. We might hope for some of the power upgrades released for the Wraith or the Ghost V-Specification, but what we know for sure is that it's mated to a Satellite Aided Transmission that uses GPS data to 'read' the road ahead and choose the right gear for the turns coming up. It's a nifty technology pioneered by parent company BMW, and along with the other updates rolled out for the Series II, promises to make the hyper-luxurious driving experience that much more so.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.