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Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Third Rolls-Royce Wraith teaser looks inward

After shadowy images of the 2014 Rolls-Royce Wraith in profile and of the car's rump, the slow striptease of this hyper-luxury coupe finally starts to show us what the inside of the car will look like. We'll get our up-close look at the 2014 Wraith at the Geneva Motor Show on March 5th, but to tide us over until then, Rolls-Royce has provided a pair of images showing just some of the details that will be present inside.
Promising the interior of an "ultra-luxury yacht," the Wraith will get plenty of soft leather and real wood paneling, and as we suspected, this car will share a lot of interior bits with its sedan counterpart, the Rolls-Royce Ghost. We can somewhat see this from the second image provided showing the placement of the clock and the air vents that look almost identical to what can be seen currently on the Ghost. On the Wraith, though, the clock's hands feature "Blood Orange" tips, which not only contrast the high-gloss, piano black finish of this instrument panel but also is designed to pay homage to the aviation side of Rolls-Royce.

Work begins on new Rolls-Royce Phantom, PHEV likely

After reporting that a new Rolls-Royce Phantom would arrive sometime around 2017 in the same timeframe as a Rolls-Royce SUV, Autocar has a few more details on the next coming of the massive English sedan. Both its skin and its bones are being worked out right now, brand design head Giles Taylor telling the magazine that his team is "treading an evolutionary path" with the model, suggesting it will have "more charisma and more edge" as part of a future design language that will have "a charismatic expressiveness."
True, that gives us absolutely no indication of what the car will look like, but it seems fair to assume it will feature more curves and detailing than the present car. The long C-pillar will remain, though, the privacy it affords being "part of the Phantom recipe."
What's underneath could be more detailed as well, the report saying BMW is mulling an i3 kind of build, with an aluminum chassis supporting a carbon fiber bodyshell. Assuming production considerations and costs could be kept in line, the benefits would be a lighter car that offers more latitude with the design, easier implementation of new bodystyles and the segment's technology crown. A lighter Phantom would bring further rewards for its PHEV variant, which Autocar says is "a certainty."