1987 Rolls Royce Silver Spur on 2040-cars

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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce bringing three customer-commissioned cars to Beijing show

Rolls-Royce inaugurated a customization center called Private Office in Shanghai, China, in 2023, and it will bring the first three cars created in the facility to the 2024 Beijing show. The builds are based on the Spectre, the Phantom, and the Ghost, and they're inspired by travel. The cars are grouped under the Spirit of Expression label, and each one is given a name. Shown above, the Spectre is named "Escapism" and finished in a color combination that references a flower called lantana found in the South American tropics. The top part of the coupe is painted in Tempest Gray while the bottom wears Lantana Red paint. This color also appears on the center caps fitted to the 23-inch wheels. Inside, there's Selby Gray, Purple Silk, and Sunset leather upholstery, Sunset piping, and a Starlight headliner with Sunset-colored lights. Rolls-Royce Phantom Spirit of Expression View 15 Photos Somewhat more subtle than the Spectre, the Phantom is an extended-wheelbase model named "Magnetism" that's also characterized by a two-tone look. Designers headed to Sicily's Cala Luna beach for inspiration: There's Kabira Blue paint above the beltline and Cala Luna Sand paint below it. Arctic White and Cala Luna Sand accents add a finishing touch to the look. The interior gets a Starlight headliner with white and Galileo Blue lighting, an array of stainless-steel inlays, as well as Blue Gray, Navy Blue, and Arctic White leather upholstery. Rolls-Royce Ghost Spirit of Expression View 12 Photos We're off to Boracay Island in the Philippines for the Ghost, which is called Expressionism. Boracay Blue paint "evokes the sunsets over Boracay Island," according to Rolls-Royce, and it's accented by a hand-painted Lime Green stripe added as a reminder of the island's tropical landscapes. Black, Arctic White, and Lime Green leather upholstery dominates the interior. Look up, and you'll see a Starlight headliner that features a unique wave pattern, "like silk in the wind," created with over 1,000 "stars." There are eight shooting stars, too. Rolls-Royce notes that the three Spirit of Expression cars were commissioned by customers, so they'll presumably head off to their new home when the Beijing show closes its doors. The brand will open additional Private Office centers later in 2024, meaning we'll undoubtedly see additional one-off models before the end of the year. Rolls-Royce points out that most of its clients pay extra to customize their car.

What is the most expensive car in the world?

Highlighting one single vehicle as the most expensive car in the world isn't as straightforward as you might think. To get a solid answer, we're going to have to break the question into a couple of parts. First, we'll discuss the most expensive new car in the world, and second, the most expensive collector car in the world. And by the end of the article, you'll be armed with the information you're looking for: What is the most expensive car in the world? Before we get into the stratospheric numbers, let's take a step back and put things in perspective. For the last year or so, the average transaction price for a new car has hovered right around $48,000. That's almost 10 grand more than new cars cost in 2019, before the pandemic. What will that buy you today? Well, you can get a midrange Ford F-150, a Kia Telluride, or a Ford Mustang GT with a few options. Not bad when you consider that these choices are among the best in their respective classes. At the very bottom of the spectrum is the Nissan Versa, which is available brand new for well under $20,000. Sure, there are a few anomalies such as the Changli Nemica (it's kinda a car, though not exactly street legal here in America) that can be ordered from Alibaba for about $1,000 to start, but there are a bunch of hidden costs, including shipping. Most expensive car in 2024: Rolls-Royce Droptail Price: $30 million Outside of the classic car market, the most expensive new vehicle in the world is the Rolls-Royce Droptail. So far, three Droptail models have been built, one called the Arcadia Droptail, one in ruby tones called La Rose Noire Droptail and one called the Amethyst Droptail. The latest example, the Arcadia, is painted in a white shade that is infused with aluminum and glass particles for a pearl-like effect that adds depth. Past that, the overall design of all three Droptails remains largely unchanged with an upright grille, thin rear lights, and a rounded back end. Like other extremely luxurious and expensive nautical-themed cars from Rolls-Royce — see the 2017 Sweptail and the 2021 Boat Tail — the Droptail is a very rare machine. There's a solid chance the lone remaining version will cost even more than the $30 million-plus cost of the La Rose Noire. For those keeping track, the Rolls-Royce Boat Tail, which was previously the most expensive car in the world at $28 million, was the first model to emerge from the company's Coachbuild department that caters to the profanely wealthy.