1982 Rolls Royce Silver Spur Long Wheel Base Sedan 4-door 6.7l Well Maintained on 2040-cars

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Ringbrothers' 'Paramount' 1961 Rolls-Royce Silver Cloud II wafts into SEMA

Perennial SEMA show stars Mike and Jim Ring, known as Ringbrothers, brought three builds to Las Vegas this year. There's "Tusk," the Hellephant-powered 1969 Dodge Charger, and there's "Uncaged," a 1965 Ford Mustang that calls back to one of their builds from last year, a 1964.5 Mustang christened "Caged." These two represent the kind of confections we're familiar with from the Wisconsin-based brothers, American metal done up with marvelous lines and monstrous engines. The third build comes out of left field — or perhaps that's right field, depending on your perspective of the map. Known as "Paramount," it is a 1961 Rolls-Royce Silver Cloud II embodying the ideal balance of restraint and intervention. As we said of the Eneos 1969 Jaguar E-Type XKE 2+2 with the Toyota 2JZ engine, it's the kind of Frankenstein build we love to see at SEMA. The two Rings held themselves back from changing the sedan's lines, a rare and, in this case, excellent show of standoffishness. There's almost nothing to give the game away outside except the Ringbrothers badge on the trunk. An enthusiast would eventually notice the rolling stock, yet even the 18-inch EVOD Industries wheels in Falken rubber comply with the historic look and maintain proportions that respect the Paramount aura — finished here in BASF Glasurit's White as Fluff paint. The wheels hide what would be a glaring tell, Baer Pro six-piston calipers clamping 15-inch rotors. Likewise with the interior, where an oversized steering wheel with knurled spokes, ornate gauges and discrete billet switchgear, seats and picnic tables wrapped in blood red leather, and even the headliner with its 1,000 hand-sewn LEDS convey the appropriate depth of genuine Rolls-Royce veneer. And no one can spot the carbon fiber instrument panel and door cards behind the actual veneers. That headliner is a nod to modern Rolls, as are the gyroscopic center caps in the wheels that ensure the "RR" remains upright. We've never seen a Rolls-Royce with a custom rear armrest hiding two small bottles of Don Julio tequila, though. Everything else? All the bits you can't or rarely see? Gone. The original dual-carb 6.2-liter V8 that produced 185 horsepower and 339 pound-feet of torque retired to Cornwall, replaced by a Corvette's supercharged 6.2-liter V8 making 640 horsepower and 635 pound-feet of torque.

Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.