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Rolls-Royce debuts Phantom Coupe Aviator Collection at Pebble Beach

As if its cars aren't already exclusive enough on their own merit, Rolls-Royce is debuting an ultra-limited production version of the Phantom Coupe at Pebble Beach today. With only 35 cars expected to be built, the Rolls-Royce Phantom Coupe Aviator Collection celebrates Charles Stewart Rolls - Rolls-Royce co-founder - who had a passion for flying and was only the second man in Britain to have a pilot's license before his death in 1910.
Unique elements of the Phantom Coupe Aviator Collection include the Aviator Grey exterior hue accented with a matte finish on the grille, hood and window frame. Setting the aeronautical theme of the car, the interior is fitted with exclusive features like the matte-black instrument gauges, an aviation-grade clock in the middle of the dash and a lower dash veneer that mimics the look of an old wooden airplane propeller. Even the transmission tunnel boasts an anodized aluminum cover with exposed torx-head bolts which attempts to match the fuselage of Rolls' award-winning (and Rolls-Royce-powered) Supermarine S6B aircraft.
No detail was overlooked in creating a truly unique atmosphere for the Aviator Collection so much so that it has a leather-lined glove box with the following quote from Rolls himself embossed into it:

Custom Rolls-Royce Rose Phantom is a private garden party for two

What a Rolls-Royce customer wants, a Rolls-Royce customer gets. An entrepreneur from Stockholm, Sweden, named Ayad Al Saffar recently commissioned this bespoke Phantom with the dream of being enveloped in an elegant floral arrangement. Using a rose garden at the House of Rolls-Royce as inspiration, designers shaped more than one million embroidered stitches into an entanglement of greenery, flowers, and butterflies. Rolls-Royce Motor Cars CEO Torsten Muller Otvos calls it the Rose Phantom.  Apparently, the person who ordered this Phantom likes flowers so much that he named two of four children after plants. Now, a personal garden goes anywhere the car goes. The custom order was a natural fit in the Phantom, as the Rolls-Royce Rose Garden in Goodwood, West Sussex, is the only place in the world that grows the Phantom Rose, a flower created exclusively for Rolls-Royce by British rose breeder Philip Harkness. The customer's daughter Magnolia chose the Peacock Blue exterior on the Phantom. Embellished with a touch of flair, it has a Charles Blue double pinstripe along the beltline, as do the wheels, which are meant to mimic a floral design. The simple and stately exterior makes the interior stand out all the more. Inside, satin stitch Phantom Roses adorn the doors and the starlight headliner. The design shows the flowers in multiple stages of growth and is intended to portray a floral net spreading throughout the vehicle. Even the driver gets to enjoy the foliage, as the glass-encased dashboard has its own bouquet. A final touch uses Peacock and Adonis Blue butterflies to add a bit of motion to the scene. The cabin scheme inverts the exterior colorway and uses Charles Blue leather Serenity Seating with Peacock Blue piping.  Al Saffar says it took him 35 years to achieve his dream of buying a Rolls-Royce.

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour