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Rolls-Royce posts 25% jump in sales thanks to Cullinan demand

Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch. The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year. "Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement. The Cullinan was unveiled in 2018. The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of many automakers. North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe. Related Video:

2021 Rolls-Royce Ghost gets high-tech suspension, AWD, rear-wheel steering

The first-generation Rolls-Royce Ghost started life as a BMW 7 Series, and in 10 years on sale became the best-selling model the brand has known. That sedan ended production last year, leading Rolls-Royce to begin the process of introducing us to the second-generation Ghost. Having abundant feedback from customers about what they'd like in the new model, and, more importantly, having listened to the feedback, Rolls-Royce realized it would need to start from scratch. Engineers modified the aluminum-intensive Architecture of Luxury that supports the Phantom and Cullinan to fit the Ghost's needs, in standard and Extended Wheelbase spec. Instead of the predecessor's rear-wheel drive, the coming Ghost will get standard all-wheel drive. And taking another page from the big brother Cullinan, the entry-level offering will come with rear-wheel steering, too. Going beyond the other two models in the brand's lineup, the Ghost will be the first to fit what Rolls-Royce calls its Planar suspension that brings together three technologies. The first is an upper wishbone damper unit that's been three years in development, placed above the front suspension. The automaker didn't go into details, but the damper unit is said to provide an improvement on the brand's "hallmark magic carpet ride and dynamic abilities." The Flagbearer camera system monitors the road surface ahead to prepare the suspension, a technology offered on the Mercedes-Benz S-Class for a few years now. The third Planar trick is a satellite-aided transmission, wherein the ZF eight-speed automatic "draws GPS data to pre-select optimum gear for upcoming corners," a technology already in use on the Phantom. The bodywork won't stray far from what we know; designers wrapped Spirit of Ecstasy opulence into a discrete package. Inside, the gauge cluster will go digital inside three fixed instrument bezels, next to a widescreen infotainment display, and driver assistance features could include everything from night-vision to some advanced self-driving capability. Under the hood, we expect the same 6.75-liter V12 utilized by the Phantom and Cullinan, with something like 560 horsepower. The global situation pushed the Ghost's launch back, we're told. Deliveries should begin early next year, with a debut sometime between now and then. The first-gen ran $314,400 in standard length, $348,400 in EWB guise.

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.