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Dubai man shells out $9 million for license plate

An Indian businessman lived up to Dubai's wild reputation last week when he dropped a cool $9 million on a single-digit license plate for his Rolls-Royce. According to the Independent, Balwinder Sahani, an Indian-born property developer living in Dubai, won plate number D5 at a government auction on Saturday, October 29. This isn't the first time Sahani has scored a coveted low-number plate at auction, either. The self-proclaimed 'simple man' spent nearly $7 million dollars on plate O9 at an auction last year for his other Rolls-Royce, and picked up a second, unnamed plate at Saturday's auction for a piddling $272 thousand. Sahani considers the money he spends collecting license plates a form of charity and public service. Dubai has no income tax, and the money spent chasing elite license plates goes directly to Dubai's Roads and Transport Authority. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "I believe in giving back," Sahani told the Independent. "This city has given me a lot." Single digit license plates are highly sought after as status symbols by the rich and powerful in the UAE, and the lower the number the higher the price. Back in 2008, a businessman named Saeed Al Khouri in Abu Dhabi set a record by paying $14 million for plate number 1. These displays of conspicuous consumption are de rigeur in the Emirates. Earlier this year, a set of gold and diamond encrusted tires certified as " The Most Expensive Tires in the World" by Guinness sold in Dubai for around $600,000 dollars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Independent, FortuneImage Credit: AP Auto News Weird Car News Rolls-Royce license plate dubai

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2021 Rolls-Royce Ghost gets high-tech suspension, AWD, rear-wheel steering

The first-generation Rolls-Royce Ghost started life as a BMW 7 Series, and in 10 years on sale became the best-selling model the brand has known. That sedan ended production last year, leading Rolls-Royce to begin the process of introducing us to the second-generation Ghost. Having abundant feedback from customers about what they'd like in the new model, and, more importantly, having listened to the feedback, Rolls-Royce realized it would need to start from scratch. Engineers modified the aluminum-intensive Architecture of Luxury that supports the Phantom and Cullinan to fit the Ghost's needs, in standard and Extended Wheelbase spec. Instead of the predecessor's rear-wheel drive, the coming Ghost will get standard all-wheel drive. And taking another page from the big brother Cullinan, the entry-level offering will come with rear-wheel steering, too. Going beyond the other two models in the brand's lineup, the Ghost will be the first to fit what Rolls-Royce calls its Planar suspension that brings together three technologies. The first is an upper wishbone damper unit that's been three years in development, placed above the front suspension. The automaker didn't go into details, but the damper unit is said to provide an improvement on the brand's "hallmark magic carpet ride and dynamic abilities." The Flagbearer camera system monitors the road surface ahead to prepare the suspension, a technology offered on the Mercedes-Benz S-Class for a few years now. The third Planar trick is a satellite-aided transmission, wherein the ZF eight-speed automatic "draws GPS data to pre-select optimum gear for upcoming corners," a technology already in use on the Phantom. The bodywork won't stray far from what we know; designers wrapped Spirit of Ecstasy opulence into a discrete package. Inside, the gauge cluster will go digital inside three fixed instrument bezels, next to a widescreen infotainment display, and driver assistance features could include everything from night-vision to some advanced self-driving capability. Under the hood, we expect the same 6.75-liter V12 utilized by the Phantom and Cullinan, with something like 560 horsepower. The global situation pushed the Ghost's launch back, we're told. Deliveries should begin early next year, with a debut sometime between now and then. The first-gen ran $314,400 in standard length, $348,400 in EWB guise.