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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce gets down to testing new aluminum architecture

Rolls-Royce is preparing to step – or serenely glide – into modernity. It has a new aluminum architecture under development that's set to underpin all its future products. And now it's giving us a taste of what's to come. Goodwood first announced the new platform in February when it revealed intentions to build its first SUV. Now it's saying the architecture won't just underpin the crossover known tentatively as Project Cullinan – it'll form the basis of every model it makes from 2018 onwards. Rolls is already testing the new platform with mules like the one pictured above. The vehicle would appear to be a Phantom behind a mask, but the way that Rolls has disguised the rear end of the prototype tells us it might be wearing a more wagon-like roofline, the likes of which we'd expect to see on the crossover when it arrives. The company's also been testing its first all-wheel drive system for the same project with another type of test mule entirely. Once Project Cullinan is complete, Goodwood's first SUV will launch into a market filled with high-end products. Porsche is firmly established in the sector, and Range Rover is making ever-more expensive models. Soon Bentley, Jaguar, Aston Martin, Maserati, and Lamborghini will also join the fray, but the Rolls-Royce will likely be the most expensive and most luxurious of them all. ROLLS-ROYCE MOTOR CARS ANNOUNCES FUTURE ENGINEERING DEVELOPMENTS In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018. Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce's trademark 'magic-carpet ride' on a variety of surfaces and that it is resilient to extreme weather conditions.

Editors' Picks March 2022 | Acura RDX, VW GLI and a Rolls-Royce

This month's Editors' Picks offer a little something at every budget. We call out a performance car as cheap as the Volkswagen GLI, but the Rolls-Royce Ghost also manages to make its way on to the list. Of course, very few folks can afford a Ghost, but that doesn't change the fact that it's an engineering master class. In addition to these options, we also dive into the compact luxury SUV market, one that is bursting with choices. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in March that earned an EditorsÂ’ Pick. 2022 Acura RDX Quick take: The RDX ticks a lot of boxes for a great price. It drives better than expected, offers excellent tech, has plenty of room and even looks the part. Score: 7.0 What it competes with: Mercedes-Benz GLC-Class, BMW X3, Volvo XC60, Audi Q5, Lexus NX, Infiniti QX50, Alfa Romeo Stelvio, Genesis GV70, Porsche Macan, Jaguar F-Pace, Lincoln Corsair Pros: Value, driving dynamics, space Cons: Infotainment is polarizing, midgrade interior From the editors Road Test Editor Zac Palmer — "The RDX is a bit of a sleeper in this segment. It drives far better than many of its competitors, and it doesn't let you down in any particular area. If you were thinking of buying an entry-level option from one of the Germans, make sure you take the RDX into account, because you'll likely end up with more tech and features for an even lower price. News Editor Joel Stocksdale — "The Acura RDX is an impressive value in the small luxury SUV segment. It starts in the low $40,000 price range, and provides loads of standard convenience and safety features. Everything is packaged in a sharp and surprisingly spacious package, too. It's also nimble and has a punchy engine that makes it fun to drive. You may find some competitors that surpass it in some areas, but the Acura offers about the most for the money of anything in the segment." In-depth analysis: 2022 Acura RDX Review | Value-packed and surprisingly sporty   2022 Volkswagen Jetta GLI Quick take: The GLI offers excellent driving dynamics and great styling for someone who doesn't want a hatchback. It's pricey, but it's worth it.