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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.

Blacked-out Rolls-Royce Cullinan Black Badge returns with new design

Rolls-Royce's blacked-out Cullinan Black Badge was popular enough to warrant a follow-up. Designed for buyers who want a less traditional look, the Cullinan Series II-based Black Badge features specific exterior details and carbon fiber trim that takes 21 days to manufacture. BMW-owned Rolls-Royce isn't the only carmaker that offers a blacked-out trim level, but it takes the look further than most. Up front, the illuminated grille is finished in black with contrasting silver accents, though buyers can alternatively order an all-black grille, and all of the exterior trim pieces (including the power-retractable Spirit of Ecstasy emblem, the trim around the window, and even the door handles) are black as well. Black Badge-specific 23-inch wheels and red-painted brake calipers round out the list of major exterior changes. Inside, one of the highlights is the Technical Carbon trim also found in the original Cullinan Black Badge. Rolls-Royce notes that this trim is finished with six coats of lacquer, cured for 72 hours, and hand-polished. There are 23 individual trim pieces; making them takes 21 days. One of the numerous upholstery options is a type of cloth called Duality Twill. It's made from bamboo and inspired by the bamboo grove in Le Jardin des Mediterranees, which is a park located in the south of France that's home to numerous exotic plants from around the world. Here again, the amount of work that goes into each detail is stunning: Rolls-Royce notes that making a full Duality Twill interior requires up to 2.2 million stitches and 11 miles of thread. Other upholstery types are available, and the list of options includes a champagne cooler. Power comes from a stock, 6.75-liter V12 that's twin-turbocharged to 591 horsepower and 664 pound-feet of torque. It spins the four wheels via an eight-speed automatic transmission. Rolls-Royce added a driving mode called "Low" that changes the exhaust system's tone and volume and makes the shifts 50% quicker when the throttle is pushed at least 90% in. It also decreased the brake pedal's travel. There's no word yet on how much of a premium the Black Badge carries over the standard Cullinan Series II.