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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.