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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

BMW warns profits will fall, plans $13.6 billion in cost-cutting

FRANKFURT, Germany — BMW said Wednesday that profits in 2019 will be "well below" last year's, and it will cut 12 billion euros ($13.6 billion) in costs by the end of 2022 to offset spending on new technology. The company said profits would be eroded by higher raw materials prices, the costs of compliance with tougher emissions requirements and unfavorable shifts in currency exchange rates. The Munich-based automaker also faces increased uncertainty due to international trade conflicts that could lead to higher tariffs. "Depending on how conditions develop, our guidance may be subject to additional risks; in particular, the risk of a no-deal Brexit and ongoing developments in international trade policy," said Chief Financial Officer Nicolas Peter. The company forecast a profit margin of 6 to 8 percent for its automotive business, short of the long-term strategic target of 8 to 10 percent, which it said still "remains the ambition" for the company if given "a stable business environment." BMW said it had no plans for layoffs even as it outlined cost saving measures that include dropping half of its engine variants as it seeks to reduce product complexity. The BMW, Mini and Rolls-Royce brands are to get a single sales division. Peter said that given the headwinds to earnings, "we began to introduce countermeasures at an early stage and have taken a number of far-reaching decisions." The company said the measures were needed "to offset the ongoing high level of upfront expenditure required to embrace the mobility of the future." Automakers around the world have faced heavy up-front costs for technology expected to change how people get from one place to another in the next decade. Those include electric cars and renting cars through smartphone apps. Yet the returns from such investments remain uncertain and auto companies face competition from tech firms such as Uber and Waymo. BMW made 7.2 billion euros ($8.2 billion) in net profit last year, down 17 percent from 2017, when it booked a gain of $1 billion from U.S. tax changes. The company faced headwinds from increased tariffs on vehicles exported to China from the United States. It also suffered from turmoil on the German auto market when companies faced bottlenecks getting cars certified for new emissions rules. BMW faces uncertainty from U.S.-China trade tensions that could result in new tariffs if talks do not result in an agreement. U.S.

Lucky ducks rescued, ride in a Rolls-Royce to their new Goodwood home

The phrase "put it on the bill" has taken on a new meaning at Rolls-Royce's Goodwood, England, factory. The firm now shares its headquarters with 15 ducks that were rescued earlier in 2020 and re-released as adults. Rolls-Royce explained that James Caffrey, one of its security guards, spotted a group of seven ducklings in a company parking lot in April 2020. He spent several hours observing the unexpected visitors from a distance before realizing that the mother duck wasn't coming back. Concerned, he captured the birds with the help of colleagues and sent them to the Brent Lodge Wildlife Hospital, which cares for sick, injured, and orphaned animals. Brent Lodge's goal is to release animals back into their natural habitat as soon as possible, not to keep them in captivity. The seven siblings were reared into adulthood and sent back to Rolls-Royce's headquarters, along with eight additional ducks that were also rescued locally. The group traveled to Goodwood in the back of a Cullinan, an honor that few humans — let alone birds — experience. They traveled in cages, letting ducks loose in an SUV would be disastrous, and Rolls-Royce joked its engineers are now looking into using ducks as a unit to measure trunk space. Rolls-Royce's new tenants live near the lakes that are next to its factory, so they're fully self-sufficient. There is enough food available to sustain the entire clan. We don't know whether they'll be asked to contribute something in exchange for living at Goodwood; the 250,000 bees the firm keeps make honey that's exclusively served to guests, like customers who fly in to pick up a car. If duck eggs come with your new Phantom, you'll know why. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.