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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Rolls-Royce wrapped a Ghost in gold for Antonio Brown's Super Bowl use

Well, don't I feel like a jerk. While in San Diego earlier this week for the Honda Civic Coupe launch, I stumbled across a Rolls-Royce Phantom that had been wrapped in a chrome/polished gold finish. It was atrocious, so I took a picture, posted it on Facebook, and captioned it by suggesting that Charles Rolls and Henry Royce were turning in their graves. Now, the company those two men lent their names to have wrapped a Ghost in a very similar style for Pittsburgh Steelers wide receiver Antonio Brown to drive around San Francisco during Super Bowl 50. It's not clear why Brown is in San Francisco, since his team never made it past the AFC Divisional Playoff. But his love of Rolls-Royce motorcars is no secret. Brown made headlines in the sporting world in July of 2015 for his Phantom. Sporting a matte-black finish with a wide yellow stripe down the middle – just like the Steelers' helmets – the car also wore whitewall tires and bore Brown's signature in a gloss decal. This wrapped Ghost is about as tasteful. Its semi-gloss gold finish is broken up by the silver hood, while Brown's catchphrase, "Business Is Boomin" is displayed along the doors. The front fenders feature Brown's initials and his number. At least there aren't whitewall tires. You can check out the one-off Ghost in the gallery above. Or you could do the sensible thing and forget this thing ever existed. Related Video:

Rolls-Royce's all-electric aircraft completes 15-minute maiden voyage

Rolls-Royce, best known in aviation for its jet engines, has taken an all-electric airplane on its maiden voyage. The "Spirit of Innovation" completed a 15 minute flight, marking "the beginning of an intensive flight-testing phase in which we will be collecting valuable performance data on the aircraft’s electrical power and propulsion system," the company announced.  Rolls-Royce said the one-seat airplane has "the most power-dense battery pack every assembled for an aircraft." The aircraft uses a 6,000 cell battery pack with a three-motor powertrain that currently delivers 400kW (500-plus horsepower), and Rolls-Royce said the aircraft will eventually achieve speeds of over 300 MPH.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The flight comes about a year after the originally scheduled takeoff and about six months after taxi trials. Rolls-Royce is also developing an air taxi with manufacturer Tecnam, with the aim of delivering an "all-electric passenger aircraft for the commuter market," according to the companies. It has previously teamed with Siemens and Airbus on another e-plane concept.  Aircraft companies have been exploring electric airplanes for a number of years, as air travel and cargo accounts for an increasing amount of greenhouse gases. The World Wildlife Foundation has called it "currently the most carbon intensive activity an individual can make."  Weight is a much bigger problem for airplanes that it is for cars, however. Ford's all-electric Lightning pickup weighs 1,800 pounds more than the gas-powered model, and offers a range that's slightly under half. However, if you added 1,800 pounds to to a Cessna 206 Turbo Stationair, you'd exceed its useful load by 500 pounds before you even loaded passengers (or the pilot) — so it wouldn't even get off the ground.  The project was half funded by the Aerospace Technology Institute and UK government, with the aim of eventually creating all-electric passenger planes. "This is not only about breaking a world record; the advanced battery and propulsion technology developed for this programme has exciting applications for the Urban Air Mobility market and can help make ‘jet zeroÂ’ a reality," said Rolls-Royce CEO Warren East. This article by S. Dent originally appeared on Engadget. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.