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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

5 thoughts on the 2024 Rolls-Royce Spectre

ROCHESTER, Mich. — Dudes associated with Rolls-Royce have said some pretty memorable things. T.E. Lawrence called the cars “above rubies,” while Charles Royce presciently observed — in 1900 no less — “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  IÂ’m not into jewelry, so the 2024 Rolls-Royce Spectre is definitely better than rubies, and itÂ’s an EV with a lot of character and purpose. Chuck and Tom were right. This luxury grand tourer is one of the best cars IÂ’ve ever driven — as it should be given it starts at $422,750 — but it also succeeds as an EV.  HereÂ’s five thoughts as to why. 1. ItÂ’s dressed impeccably My test car has a striking two-tone exterior of Arctic White and Midnight Black, recalling a signature cue of great Rollers of the past. A spokesman said two-tone paint dates to the 1920s, notably on the Phantom V, then took off during the coachbuilt cars in the ‘30s. By the 1950s, the paint scheme had become a Rolls-Royce calling card. It looks like the Spectre is wearing a tuxedo. Upon arriving for my drive at Meadow Brook Hall, a century-old mansion with a history almost as deep as Rolls, I was asked if I had a preference. There was a pink car, a pretty blue one and some others. I pointed at this one immediately. Furthering the coachbuilt vibe, you get in and out of the car via two huge rear-opening doors. Like on other Rolls-Royces, they can open and close themselves. 2. What an interior Naturally, itÂ’s a beautiful cabin. The wood, chrome and leather look and feel rich. The one I tested has a gorgeous blue interior with a navy blue backdrop and sky blue accenting along the top of the dash. A sliver and white clock is set in the middle of the instrument panel. The seats are two-tone blue with the RR crest embroidered in the headliners. ThereÂ’s a fair amount of room in the backseat, and my knees didn't even touch the seat in front of me.  The turn-by-turn navigation is outstanding. There's a camera in the middle of the dashboard with arrows telling you which way to go. It's not distracting because the aesthetic of the SpectreÂ’s dashboard is so simple, yet elegant. It's a quiet cabin — more serene than the Cullinan — and stoutly keeps the outside world at bay. Look up and youÂ’re greeted by the Starry Night Sky. Look down and note the plush carpet. I encourage you to drive barefoot. 3.

Even Aston Martin and Rolls-Royce have designed flying taxis

Think British-built taxi cabs and you're likely to think of the classic, black London taxis. However, there are British companies eager to take taxis to the skies — bearing vaunted nameplates. Aston Martin has created the Volante Vision Concept, which isn't a sports car, but a luxury VTOL aircraft. It is the product of a joint venture with Cranfield University, Cranfield Aerospace Solutions and Rolls-Royce, and Aston says it's a "near-future study" that previews a flying autonomous hybrid-electric vehicle. It's meant for both urban and inter-city travel. The hybrid powertrain would come courtesy of Rolls-Royce Electrical, which has already provided such systems for marine and train use. The Volante Vision Concept's design language has been overseen by Marek Reichman, who stated the following: "We are at the beginning of a new generation of urban transportation; vertical mobility is no longer a fantasy. We have a unique chance to create a luxury concept aircraft that will represent the ultimate fusion of art and technology. We have used forms and proportions that express the same devotion to design, engineering and beauty that shape our cars." The leather interior bears familiar, winged Aston Martin badging — though this time the wings are especially appropriate. Beyond working with Aston Martin, Rolls-Royce plc has also designed a flying taxi of its own. Similarly VTOL, Rolls-Royce's hybrid-electric taxi has rotating wings and uses a gas turbine engine paired to hybrid tech; it is designed to carry four or five passengers and offers a 500-mile range with a top speed of 250 mph. And Rolls, of course, as a major supplier of aircraft engines, knows a thing or two about flying. Rolls says that if there is a business case for the flying taxi, it could see production in the early-to-mid-2020s. The Rolls-Royce concept was presented Monday at the Farnborough Air Show. Related Video: Featured Gallery Aston Martin / Rolls-Royce Flying Taxis Image Credit: Aston Martin, Rolls-Royce plc Design/Style Aston Martin Rolls-Royce Technology Emerging Technologies Autonomous Vehicles Commercial Vehicles Future Vehicles Luxury Special and Limited Editions air taxi