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Rolls-Royce Phantom Zenith takes assembly line with it

Rolls-Royce is phasing out the Phantom Coupe and Drophead Coupe. But before it does, the luxury automaker is, as promised, building a few final examples that actually take parts of the assembly line with it. Called the Zenith Collection, these special-edition two-door Phantoms feature a number of unique upgrades to set it apart, and the most intriguing one is right there in the dashboard. That's where a component from the Phantom's assembly line in Goodwood is housed in a polished, laser-engraved aluminum case with the kind of ornamentation you might otherwise find on a high-end shotgun. Naturally, that's not all there is to the Zenith editions. They also feature special paintjobs, laser-etched armrests, machined aluminum cupholders, and a trunk fitted with a custom picnic basket, and mini-bar fridge for cooling champagne. Rolls will only make 50 examples, and they've all been spoken for already. Expect the factory to offer a similar special on the Phantom sedan, orders for which are now being taken before production ends for good. Eventually there'll be a new model line to replace the Phantom – one that promises to be lighter and more advanced, but no less luxurious than the outgoing model. But in the meantime, high-end customers will have to suffice with the Ghost, Wraith, and Dawn. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. PHANTOM ZENITH COLLECTION "As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world's rarest and most celebrated luxury goods; Phantom Drophead Coupe and Phantom Coupe. Phantom Zenith Collection motor cars speak of the marque's unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged." Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England.

Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video

Lucky ducks rescued, ride in a Rolls-Royce to their new Goodwood home

The phrase "put it on the bill" has taken on a new meaning at Rolls-Royce's Goodwood, England, factory. The firm now shares its headquarters with 15 ducks that were rescued earlier in 2020 and re-released as adults. Rolls-Royce explained that James Caffrey, one of its security guards, spotted a group of seven ducklings in a company parking lot in April 2020. He spent several hours observing the unexpected visitors from a distance before realizing that the mother duck wasn't coming back. Concerned, he captured the birds with the help of colleagues and sent them to the Brent Lodge Wildlife Hospital, which cares for sick, injured, and orphaned animals. Brent Lodge's goal is to release animals back into their natural habitat as soon as possible, not to keep them in captivity. The seven siblings were reared into adulthood and sent back to Rolls-Royce's headquarters, along with eight additional ducks that were also rescued locally. The group traveled to Goodwood in the back of a Cullinan, an honor that few humans — let alone birds — experience. They traveled in cages, letting ducks loose in an SUV would be disastrous, and Rolls-Royce joked its engineers are now looking into using ducks as a unit to measure trunk space. Rolls-Royce's new tenants live near the lakes that are next to its factory, so they're fully self-sufficient. There is enough food available to sustain the entire clan. We don't know whether they'll be asked to contribute something in exchange for living at Goodwood; the 250,000 bees the firm keeps make honey that's exclusively served to guests, like customers who fly in to pick up a car. If duck eggs come with your new Phantom, you'll know why. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.