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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Buyers flipping a Rolls-Royce Spectre won't be tolerated, company says

The act of flipping cars — that is, buying a limited or highly desirable model and then reselling it for big profit — wonÂ’t go unnoticed, or be tolerated, by Rolls-Royce. Specifically referring to the new Rolls Spectre — the first electric car from the brand — Rolls-Royce CEO Torsten Muller-Otvos told Car Dealer that any customer who sells or try to sell one will be blacklisted for life if he attempts to buy another from a dealer. Speaking at the launch of the new car in California, he said: ‘I can tell you we are really sanitizing the need to prove who you are, what you want to do with the car – you need to qualify for a car and then you might get a slot for an order.” But those who violate the policy and resell the vehicle at a higher price are “going immediately on a blacklist and this is it – you will never ever have the chance to acquire again.Â’ The super-luxe Spectre is to open its order books soon with deliveries to start in the autumn. Base price in the UK is about $425,000. The response from some dealers in Britain, who say the inflated price resales are legal, was resentment at Rolls. London dealer Tom Hartle, known for selling secondhand Rolls-Royce models, said that he has already agreed to collect GBP50,000 ($65,000) premiums for two Spectres. He said he will have a Spectre for sale at his used-car dealership "within two weeks of it being launched.” ”I do not think it is fair for carmakers to tell customers who have spent close to half a million pounds on a car what they can do with it,” he told Car Dealer. Last year, General Motors said it would ban flippers "from placing future sold orders or reservations if the vehicle is resold within the first 12 months of ownership." Those high-demand products were the Corvette Z06, the Cadillac Escalade-V, and the GMC Hummer EV. And years ago, Ford famously sued wrestler and actor John Cena, who flipped a Ford GT in violation of his purchase contract. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At Rolls, the company maintains that it has paid close attention to SpectreÂ’s specifics while in development. "To do this, “ Muller-Otvos said, “we have conceived the most demanding testing program in Rolls-RoyceÂ’s history. We will cover 2.5 million kilometers – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit,"