1972 Rolls-royce Silver Shadow Deluxe on 2040-cars

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Rolls-Royce reveals Ghawwass edition Phantom Coupe

This is the Rolls-Royce Phantom Coupe Ghawwass Bespoke Edition, the latest car to join the long and distinguished line of Rolls-Royce limited editions that have arrived over the years. With that in mind, we'll allow you one guess as to what market this limited edition is destined for.
If you said the Middle East, which is almost always the answer when talking about ultra-limited, special editions of the world's finest luxury and sports cars, then give yourself a pat on the back. As for that name, "Ghawwass" is the Arabic word for diver, and attaching it to the Phantom Coupe is meant to celebrate "the traditional method of collecting pearls from the Bahrain pearl banks," according to Rolls-Royce's Facebook page, where these pictures were posted.
Considering its nautical namesake, the color scheme of the Phantom Ghawwass makes a lot of sense, with a Turchese Blue exterior and a tan and Turchese interior that brings to mind bright blue water and sand. The veneers are pearl - although we can't see them in this photoset - befitting the car's inspiration, while a Dhow, a traditional Arabic sailboat, can be found in the coachline and stitched into the headrests.

Rolls-Royce brings Pebble Beach 2019 Collection to Monterey

Rolls-Royce brought 13 Bespoke Commissions to Monterey Car Week, each of them only available to guests attending car week. Among the pride, said to be inspired by the resurgent natural landscape of Pebble Beach after years of natural disasters, are a single Phantom, four Cullinans, four Dawns, two Ghosts, and two Wraiths. The Phantom gets the most modest treatment, attired — as usual — for business in a Black Diamond and Gold Bespoke exterior. The interior highlight is the Phantom Gallery, which turns a swath of the instrument panel into a canvas for personalized art. The four Cullinan SUVs begin to taste the rainbow, drenched in the luxury maker's iced finish, which Rolls-Royce says is one of its most popular offerings. The ice finish entails a mildly paradoxical combination of a matte color with an elegant shine, and on the quartet of Cullinans comes in Burnout Grey, Black Green, Iced Gunmetal, and Galilea Blue. Outside the collection but just as interesting from a color perspective, Rolls-Royce showed a bespoke Cullinan in Fux Orange, the paint named after a collector who asked Rolls-Royce to color-match a woman's wrap he bought in Miami. The Ghost, Wraith, and Dawn go all the way with color as part of a Pastel Collection, their "painter's palette of colors" keyed off the riot of ground cover and wildflowers newly returned to the Monterey Peninsula. They include three Black Badge Commissions, the aim to show that Black Badge need not mean somber or dowdy. Rolls-Royce did the same thing last year with its Paradiso Black Badge Collection in Quail Blue.  This year's Ghost Black Badge comes in the new color Light Green Solid over a black interior livened up by Serenity Green splashes. The Wraith wears Semaphore Yellow over a Selby Grey and Lemon cabin speckled by the Black Badge Starlight Headliner. The Dawn shows off Coral Solid on its bodywork and Aero Cowling, made pristine by seven coats of paint and more than nine hours of hand polishing. The interior gets Arctic White and Sunset leather, evoking the "blooming northern California hills and valleys." Every one of the Black Badge Commissions will feature a "Pebble Beach 2019" treadplate, and the hardtops all get Black Badge Starlight Headliners. Anyone who is keen to put money down has one more day to get to Monterey.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.