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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

Rolls-Royce hosts first ‘Cars and Cognac’ event in the U.K.

For more than 100 years, Rolls-Royce has produced some of the world's most desirable and expensive automobiles. The British automaker has now gone one step further, by instantly making any future "cars and coffee" gatherings pale in comparison to the brand's first-ever "Cars and Cognac" event, held June 8, in the U.K. Yes, we're guessing our invitation got lost in the mail, too. "The 'cars and cognac' meet demonstrated the wonderful spirit of our customers as well as their deep passion for the brand," said Julian Jenkins, regional director for Rolls-Royce Motor Cars. "This evening was reflective of the rich dialogue between Rolls-Royce and its patrons; a truly unique and extremely rare relationship, one which we are privileged to nurture." We couldn't help but notice the comment about "rich dialogue," which is fitting for a brand whose least expensive offering, the Ghost sedan, starts at roughly $300,000. The evening borrowed heavily from California car culture, where cars and coffee meet-ups can see anything from slammed economy cars, customized muscle cars, or hyper-cars with multimillion-dollar prices gather at the same place. Of course, very few — i.e. none whatsoever — have featured cognac tastings conducted out of a customized Rolls-Royce-endorsed picnic basket. That's correct, a sommelier stationed at the tail-end of a Phantom sedan was handing out quaffs of fine cognac courtesy of an official Rolls-Royce Picnic Hamper. This is a thing, and you know you want one. Other cars making a cameo appearance during dinner included a Rolls-Royce Dawn Black Badge fitted with the new "Aero Cowling." This hard tonneau cover fits snugly over the rear seats, to give the 593-horsepower convertible the look of a true two-seater. The event was held at the Soho Farmhouse, a member's only club located on a 100-acre property in Oxfordshire, approximately two hour's drive northwest from central London. On its homepage, Soho Farmhouse details its indoor and outdoor pools, multiple club rooms for special events, tennis courts, horse stables, football pitch (that's soccer for you silly Americans), and the intriguingly named Electric Barn Cinema. The entry-level membership, called Local House, with access only to the Soho Farmhouse facility, starts at about $1,700 at current exchange rates. To have access to all Soho House properties around the globe, the price runs around $2,200 (depending on whether your membership application is accepted).