1967 Rolls-royce Silver Shadow - 4 Door Saloon on 2040-cars

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2017 Rolls-Royce Model Year Preview and Updates

It's a modest year of change at Rolls-Royce. In fact, the most significant news is the discontinuation of the Phantom VII, while the world (OK, the top 1% of the world) awaits its replacement, with a scheduled debut in 2018. Even with a year of modest updates, Rolls-Royce customers and patrons needn't, as the company's CEO put it, be 'seduced by mass-luxury brands'. DAWN/WRAITH: The convertible and coupe variants of the Ghost platform receive modest updates to trim and available options. Rolls-Royce also introduces a Black Badge variant, targeting – in R-R speak – the 'darker, more assertive, confident and demanding aesthetic of a new ... Rolls-Royce customer'. GHOST: Rolls-Royce's Bespoke service, long a staple among Phantom enthusiasts, has worked its way down the food chain to Ghost prospects. To reluctantly paraphrase Burger King: Have it your way! PHANTOM: As Rolls-Royce prepared for an end-of-the-year build-out of its Phantom, the company built a total of 50 Zenith Edition Coupes and Drophead Coupes, as well as enough sedans to bridge the gap between the Phantom VII's end of production and its 2018 model year launch of its replacement.

Rolls-Royce wrapped a Ghost in gold for Antonio Brown's Super Bowl use

Well, don't I feel like a jerk. While in San Diego earlier this week for the Honda Civic Coupe launch, I stumbled across a Rolls-Royce Phantom that had been wrapped in a chrome/polished gold finish. It was atrocious, so I took a picture, posted it on Facebook, and captioned it by suggesting that Charles Rolls and Henry Royce were turning in their graves. Now, the company those two men lent their names to have wrapped a Ghost in a very similar style for Pittsburgh Steelers wide receiver Antonio Brown to drive around San Francisco during Super Bowl 50. It's not clear why Brown is in San Francisco, since his team never made it past the AFC Divisional Playoff. But his love of Rolls-Royce motorcars is no secret. Brown made headlines in the sporting world in July of 2015 for his Phantom. Sporting a matte-black finish with a wide yellow stripe down the middle – just like the Steelers' helmets – the car also wore whitewall tires and bore Brown's signature in a gloss decal. This wrapped Ghost is about as tasteful. Its semi-gloss gold finish is broken up by the silver hood, while Brown's catchphrase, "Business Is Boomin" is displayed along the doors. The front fenders feature Brown's initials and his number. At least there aren't whitewall tires. You can check out the one-off Ghost in the gallery above. Or you could do the sensible thing and forget this thing ever existed. Related Video:

Rolls-Royce Phantom Tempus Collection is inspired by the infinite universe

Rolls-Royce, like NASA, is exploring what's far beyond the stratosphere. It introduced a limited-edition version of the Phantom, its flagship, called the Tempus Collection and inspired by time, astronomical phenomena, and the infinite reaches of the universe. Most of the visual changes are found in the cabin, where interior designers added a mesmerizing headliner that represents a pulsar. If your brain is soaking in Shell Rotella, you're thinking of a Nissan sold on and off since 1978; sorry, but it's not that one, though the British firm's Bespoke department can probably make it happen if your wallet is thick enough. In astronomy, according to Rolls-Royce, a pulsar is a type of white-hot star that lurks about 280 light years away from our planet while emitting electromagnetic radiation in extremely regular pulses, hence the name. Stylists transformed the dashboard into a work of art they call the Frozen Flow of Time. It consists of a single billet of aluminum in which 100 individual columns were milled to represent the 100-million-year period of a pulsar's rotational spin. Rolls-Royce also removed the clock from the dashboard to signal that its customers are free from time and its pesky limitations, though we don't think that's a binding promise the company is making to buyers. If you have a few seconds to spare, you can pop open the glovebox and read a quote from Albert Einstein: "The distinction between past, present, and future is only a stubbornly persistent illusion." Visually, the Tempus wears a relatively subtle look characterized by a new color called Kairos Blue. It was created specifically for the limited-edition model to embody the darkness and the mystery of space, Rolls-Royce explained. It features blue mica flakes that shine like stars in the sky when viewed in the right light. Buyers can customize the Spirit of Ecstasy emblem by engraving a date and location — like their wedding anniversary — on its base. Rolls-Royce will deliver each Tempus with a custom-built champagne chest whose table features a hand-painted pulsar. It's big enough to store and chill champagne, caviar, four flutes, and a mother-of-pearl caviar spoon. The outer-space theme does not continue in the engine bay, so don't expect to find a Rolls-Royce Trent turbofan under the hood. Like the regular-production Phantom, the Tempus is powered by a twin-turbocharged, 6.8-liter V12 engine that effortlessly develops 563 horsepower and 664 pound-feet of torque.