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Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Artistic Rolls-Royce Phantom challenges the Cybertruck for 2019's most polarizing ride

Rolls-Royce has been getting in touch with its artistic side all throughout 2019. With a variety of custom features, bespoke options, and exclusive partnerships, Rolls-Royce has shown a Phantom with a rose garden interior, a basket of pastel-colored rides for Pebble Beach, and a red Phantom that supports AIDS research, among others. Each model stands out for its own reasons, but none are remotely as visually eye-popping as the newest project, a Phantom by U.S. artist Bradley Theodore.  Although no official announcement was made, Rolls-Royce of Abu Dhabi posted the polarizing work across its social pages. The batch of photos might immediately look a bit, umm, messy, but the style perfectly aligns with his usual themes. Theodore, who is from Turks and Caicos and was raised in New York City and Miami, is known for his bold use of color. He and Rolls-Royce have partnered up in the past, and he previously painted a Wraith. He's also created unique interpretive paintings of other Rolls-Royce cars, the Spirit of Ecstasy, and the R-R badge. Those pieces can be seen on his website. This Phantom's new skin combines shades of blue, purple, red, yellow, and white over a dark paint job. Some lines follow the Phantom's curves and edges, while others create new shapes. Inside, there's two-toned dark blue and cream leather,  blue contrast stitching and glossy wood accents. A starlight headliner adds some sparkle to the package. Explore the full work of art in the gallery below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   Related Video: