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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce Cullinan Black Badge combines elevated power, style, luxury

For once, a black-themed special-edition vehicle actually has some depth. And it had better, because it's a Rolls-Royce. The new Cullinan Black Badge is not simply an SUV with black exhaust tips, a black grille, and black trim work, though it does have all three. In addition to a myriad of design treatments, some of which have never been applied to a Rolls-Royce, the Cullinan BB has increased power, a sportier drive setup, and unique features specific to this vehicle.  One of the most significant upgrades between the base Cullinan and the Black Badge is the performance. Rolls-Royce finessed the twin-turbocharged 6.75-liter to make 600 horsepower and 664 lb-ft of torque, both up from 563 horsepower and 627 lb-ft of torque. Zero to 60 takes only 4.9 seconds, and it tops out at 155 mph. The Black Badge also has "intuitive throttle," which makes the ZF eight-speed transmission shift a little more aggressively, and a "low" button on the gear shift opens up a deep-voiced exhaust note. Furthering the package, Rolls-Royce made changes to the suspension components and settings to ready for lively driving. A higher brake point in the pedal travel and redesigned high-temperature-resistant brake discs help keep the SUV in check. This is also the first time ever a Rolls-Royce has used colored brake calipers.  Said to represent the style of a younger generation, "permanent bespoke" Black Badge vehicles undergo a dark transformation. We say dark, because black is not the only paint option. A white model was also shown at the unveiling and contrasted well with other darkened parts on the SUV. Apparently, each paint job is hand-polished for up to five hours to ensure peak shiny. Rolls-Royce emphasized how big of a deal it was to use a black Spirit of Ecstasy, which changed color thanks to a chemical process, not paint or wraps. The inverted badging, grille surround, side frame finishers, trunk handle, trunk trim, lower air inlet finisher, and exhaust pipes also received black makeovers, and new 22-inch black and silver wheels adorn each corner. Inside, "The King of the Night," as Rolls-Royce says (guess that title is available after the last season of "Game of Thrones"), has more all-new features. Crafted with a leather headliner and 1,344 fiber optic strands, the Starlight ceiling is introduced to the Cullinan with eight white shooting stars integrated into the pattern. The carbon fiber has been redesigned with aluminum weave and shows off a 3D geometric pattern.

Bugatti and Rolls-Royce set annual sales records in 2022

Most of the carmakers positioned on the industry's upper echelons ended 2021 on a high note, and many posted even better sales figures in 2022. Bugatti and Rolls-Royce independently announced that they set new sales records in 2022 and noted that the future looks bright. Bugatti is one of the smallest car companies so its record might not initially sound impressive: it delivered 80 cars in 2022, which is exactly the number it predicted at the beginning of that year. If that seems like a rounding error, keep in mind that every car it offers is a hand-built, limited-edition model with a price tag pegged well into the six digits. Viewed in that light, making and delivering 80 cars is an impressive feat. That number includes the 400th example of the sold-out Chiron, the last nine units of the Chiron Super Sport 300+, and the 10 planned examples of the Centodieci. Bugatti points out that 80 cars is a record for the Molsheim factory, which was inaugurated in France in 2005. Bugatti has its work cut out for the coming years. It needs to build the final units of the Chiron, the 99 examples of the Mistral (pictured), and the 40 units of the track-only Bolide. All of these cars are sold-out so the firm currently doesn't have a car to sell but that's set to change soon: Bugatti-Rimac CEO Mate Rimac pledged to release more details about Bugatti's future in the second half of 2023, and he added that "Bugatti will honor its rich motorsport heritage and its connection with the 24 Hours of Le Mans, which celebrates its centenary year." Across the English Channel, Rolls-Royce delivered 6,021 cars in 2022, an increase of 8% compared to 2021 and its first annual result above the 6,000-unit mark. The company notes that these cars went to customers in about 50 different countries. Demand for personalized cars was at an all-time high in 2022 and the average selling price of a Rolls-Royce now stands at approximately ˆ500,000 (around $536,000). Rolls-Royce's biggest market remains the United States, where sales increased in 2022, followed by China, where sales posted a single-digit drop due to COVID-related lockdowns and other headwinds blowing across the nation. Sales in Europe increased in 2022 as well in spite of the war in Ukraine; Germany and the United Kingdom are among the nations that posted record sales in 2022. Interestingly, one of Rolls-Royce's largest Asian markets is South Korea, and more Bespoke orders came from the Middle East than from any other region.