1999 Rolls Royce Silver Seraph on 2040-cars

Auto blog

Next-gen Rolls-Royce Ghost spied with new interior design

The Rolls-Royce Ghost is going to be entering a new generation soon, and things are remaining largely the same. You'll be hard pressed to notice any significant, new design details through the camouflage on the exterior, but Rolls is coming in hot with new interior bits. Technology from the Cullinan and Phantom appears to be on the table, as Rolls-Royce adapts to the modern world. We can see the digital dials in the instrument cluster that aren't lit up in this photo, in addition to the large infotainment display alongside. Comparing this setup to a Cullinan, it appears to be largely the same. And even though Rolls has covered much of the fancy trim on the center console, it's left some of the parts uncovered. The placement of the vents and other parts seen here echo the design of both the Cullinan and Phantom. The new Rolls Royces have succeeded in adding great tech while also retaining that old world feel about them. It's no surprise to see the same thing happening with the Ghost. We expect this newest Rolls to be riding on a version of the "Architecture of Luxury" modular platform underpinning the new Phantom and Cullinan. Normally, automakers would want to switch up the exterior styling with the move to a new platform, but there's no reason for Rolls to ruin what's working here. We can clearly see a lack of change on the outside from these spy photos. New LED headlight tech will surely be on the ticket, but the rest of the car will retain classic Ghost styling. It's hard to find any problem with that logic, as the design is instantly recognizable, even under heavy camouflage wrappings. Nobody will mistake this for anything other than a Rolls-Royce, and that means the design team is doing something right. This big car will undoubtedly take on the updated 6.75-liter twin-turbo V12 we saw in the Phantom — it makes 563 horsepower and 664 pound-feet of torque in that application. Just as we mentioned in the first spy shots we saw of the Ghost, there are rumors this car could get four-wheel steering. Electrification rumors continue to swirl, as well, pointing at a possible 48-volt system in this car and even more electrified powertrains down the road for Rolls-Royce.

2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Rolls-Royce Ghost counts 1001 Nights back to the 1970s

A Rolls-Royce should remind you of a golden age of motoring – cruising around the British Isles with a giant hood ornament pointing the way forward is, in some circles at least, the epitome of class. This latest special edition, however, revives another time and place altogether... one nowhere near as classy. The Rolls-Royce Ghost 1001 Nights edition takes its inspiration from the classic Middle Eastern tome, and throws in some unfortunate 1970s style for good measure. It's done up in a two-tone brown and orange exterior color scheme, for some reason unbeknownst to us, with hand-painted coach lines and Arabian-themed motifs inside and out. The Middle Eastern cues are one thing... the paint job, on the other hand, reminds us of an age when Goodwood was producing ostentatious boxes in questionable color schemes, powered by 6.75-liter V8s mated to three-speed automatic transmissions and producing power that Rolls-Royce referred to as "adequate." Of course, nobody is forcing anyone to buy this unfortunately customized Ghost. The company's Bespoke division will set one up for any paying customer just the way he or she desires. Just why anyone would desire this particular configuration, however, is beyond us. Still, we doubt the ultra-luxe automaker will have much trouble selling however many of them it produces at whatever price point it determines – such is the apparent demand for Rolls-Royces in the Persian Gulf region. After North America, the Middle East is the company's largest market. Last year the dealership in Abu Dhabi sold more units than any of the other 126 showrooms around the world. And that's not even including the other dealers in nearby Dubai and Sharjah (both in the UAE), plus additional showrooms in Bahrain, Qatar, Kuwait, and three more in Saudi Arabia – all carving up one of the most lucrative markets in the world. It only keeps growing, and Rolls-Royce reports that every last one it sells in the region has been customized by the Bespoke division. Related Video: