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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce rolls out special Al-Adiyat edition in the Middle East

Rolls-Royce regularly makes special editions for one market or another. And lets face it: most of them are in the Middle East, or more specifically along the Persian Gulf. But their names don't always translate well to English, even for an English automaker. The last one, for example, was characterized as a Mysore. And this latest one is for Adiyats. Al-Adiyat is actually what this latest special run of Rolls-Royces are called, taking its name from the Arabic word describing the sound hoofs make when they hit the ground. It's a limited edition of just ten coupes, including nine Wraiths and the one and only Phantom Coupe you see here. The collection takes its inspiration from horses, "with motifs of reigns and horses, while gold-plated horseshoe stamps make a striking statement upon the clock and treadplates." The look is completed (on the Phantom at least) with a bright red paintjob that continues inside with red leather, carpets and headliner. In short, it's not for subtle tastes, but we don't doubt that Rolls will sell each and every one, assuming it hasn't already.

Rolls-Royce Phantom Tempus Collection is inspired by the infinite universe

Rolls-Royce, like NASA, is exploring what's far beyond the stratosphere. It introduced a limited-edition version of the Phantom, its flagship, called the Tempus Collection and inspired by time, astronomical phenomena, and the infinite reaches of the universe. Most of the visual changes are found in the cabin, where interior designers added a mesmerizing headliner that represents a pulsar. If your brain is soaking in Shell Rotella, you're thinking of a Nissan sold on and off since 1978; sorry, but it's not that one, though the British firm's Bespoke department can probably make it happen if your wallet is thick enough. In astronomy, according to Rolls-Royce, a pulsar is a type of white-hot star that lurks about 280 light years away from our planet while emitting electromagnetic radiation in extremely regular pulses, hence the name. Stylists transformed the dashboard into a work of art they call the Frozen Flow of Time. It consists of a single billet of aluminum in which 100 individual columns were milled to represent the 100-million-year period of a pulsar's rotational spin. Rolls-Royce also removed the clock from the dashboard to signal that its customers are free from time and its pesky limitations, though we don't think that's a binding promise the company is making to buyers. If you have a few seconds to spare, you can pop open the glovebox and read a quote from Albert Einstein: "The distinction between past, present, and future is only a stubbornly persistent illusion." Visually, the Tempus wears a relatively subtle look characterized by a new color called Kairos Blue. It was created specifically for the limited-edition model to embody the darkness and the mystery of space, Rolls-Royce explained. It features blue mica flakes that shine like stars in the sky when viewed in the right light. Buyers can customize the Spirit of Ecstasy emblem by engraving a date and location — like their wedding anniversary — on its base. Rolls-Royce will deliver each Tempus with a custom-built champagne chest whose table features a hand-painted pulsar. It's big enough to store and chill champagne, caviar, four flutes, and a mother-of-pearl caviar spoon. The outer-space theme does not continue in the engine bay, so don't expect to find a Rolls-Royce Trent turbofan under the hood. Like the regular-production Phantom, the Tempus is powered by a twin-turbocharged, 6.8-liter V12 engine that effortlessly develops 563 horsepower and 664 pound-feet of torque.