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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Rolls-Royce Ghost Black Badge Ekleipsis Private Collection is an eclipse on wheels

Demand for Rolls-Royce's Black Badge models has been high, so the brand is going further down this dimly-lit avenue with a limited-edition version of the Ghost called Ekleipsis Private Collection. The sedan features several specific astrology-inspired styling cues inside and out. As its name implies, the Ekleipsis is a tribute to the eclipse (the one that you see in the sky, not the one built by Mitsubishi). It's based on the Ghost Black Badge, but it's finished in a special color called Lyrical Copper that captures "the mysterious, ethereal light cast by a total solar eclipse," according to Rolls-Royce's design team. Mandarin exterior accents on the body and the brake calipers add a touch of contrast to the look, and the thin line that stretches from the front part of the fenders to the rear part of the quarter panels is applied entirely by hand. Inside, the Ekleipsis features Rolls-Royce's signature Starlight headliner with a special animation that mimics an eclipse. When the doors close and the engine starts, the stars in the headliner darken and a specific sequence plays to replicate a full solar eclipse. We'll save you the trouble of counting them: The circle that appears consists of 940 "stars" while the background includes an additional 192 "stars." This lasts for seven minutes and 31 seconds, the longest duration of a total solar eclipse, and the standard Starlight headliner returns at the end. Fine-tuning this feature was easier said than done. Rolls-Royce spent a year on it, and it built three complete prototypes to perfect it. Rolls-Royce didn't stop there. The dashboard gains an analog clock whose bezel incorporates a brilliant-cut 0.5-carat diamond. Surprisingly, this is the first time that the company has integrated a gemstone into the clock's bezel. The passengers sit on two-tone leather-upholstered seats with over 200,000 perforations, and the list of standard features includes umbrellas with Mandarin piping as well as a car cover. Production of the Rolls-Royce Black Badge Ghost Ekleipsis Private Collection is limited to 25 units globally. Pricing information hasn't been announced, but it's of little interest to us because the model was sold-out before its public unveiling. Besides, if you need to ask ... Related video: Here's a tiny taste of Rolls-Royce Spectre color and customization options!

Rolls-Royce confirms new luxury SUV name

Transcript: Rolls-Royce confirms name of new luxury SUV. Rolls-Royce officially acknowledges Cullinan as the name of its new “high-bodied vehicle.” The automaker is steering around the SUV moniker. The name Cullinan comes from the largest flawless diamond ever found. The Cullinan will share a platform with the Phantom. Meaning it will likely get a 6.75-liter twin-turbo V12 engine with an 8-speed automatic transmission. With a possible output of 563 horsepower and 664 pound feet of torque. The Cullinan looks nearly ready for production and we expect the wraps to come off in the next few months. With deliveries starting in 2019. Rolls-Royce Cullinan will be the official name of the luxury automakers SUV. The “high-bodied vehicle” is named after the Cullinan diamond, the largest flawless diamond ever found. We expect the official reveal of the Cullinan in the next few month. For more coverage head over to autoblog.com Rolls-Royce SUV Autoblog Minute Videos Original Video camouflage