Cornish White With Moccasin Call Roland Kantor 847-343-2721 on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce Wraith revealed, ready to battle Bentley

Bentley may have rounded out the redesign of its Continental line of cars with the new Flying Spur four-door's debut at this week's Geneva Motor Show, but Rolls-Royce has shown up in Switzerland with the Wraith, a GT coupe version of the Ghost sedan that moves the brand one step closer to having an answer for everything that wears a Flying B.
The Wraith's natural combatant would be Bentley's Continental GT Coupe, though as all Rollers come in orders of magnitude more expensive than their already costly competitors from Crewe, the new coupe's €245,000 initial starting price will be $100k USD more than the base price of the most expensive Continental, a GT Speed coupe.
What your CEO bonus money will get you is a 624-bhp V12 engine cranking out 590 pound-feet of torque. The sprint to 60 miles per hour will pass by in 4.4 seconds, with a unique 8-speed ZF automatic transmission snapping off shifts using a new Satellite Aided Transmission technology that works with GPS to pre-select the right gear for not only the road you're on, but the road you'll be coming up on ahead.

Watch this Rolls-Royce Phantom get grassy knees

Here's a pro tip: if you're going to fire your chauffeur, make sure he hands over the keys to your Rolls-Royce Phantom first. If you don't, you just might wind up with scene like the one in the video below on your hands. In it, some sprightly soul decides to eschew the beaten path for a quick frolicking over hill and dale in the luxury leviathan. The grounds will never be the same. Grass, mud and water are all sent scattering as the Rolls-Royce proceeds to pound the earth into submission.
There's also a few smoky burnouts thrown in for good measure. We can appreciate any shenanigans with a high-dollar automobile that don't end in wrinkled sheetmetal. You can check out the full glory of the sideways Phantom in the video below.