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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Someone turned a Rolls-Royce Ghost into a real Crazy Taxi

One of the unexpected perks of the Autoblog office is that we get to see some pretty amazing cars, and not just what's in our review fleet. Right next door is Platinum Motor Cars, a premium used car dealer, and while they have some pretty stunning exotics on display, we noticed something a bit more unusual this week. And this Rolls-Royce Ghost is certainly unusual: It features a vinyl wrap that makes it look like a rusty yellow taxicab. The distinctive logo on the rear door also shows that this Ghost is a rolling tribute to Sega's classic arcade racer Crazy Taxi. Fortunately, we haven't seen it tearing through outdoor restaurants and up sidewalks like you might in the game. We wanted to know more about the car, so we talked to Jonathan Smith from Platinum Motor Cars. He told us that he and the car's owners participate in various cross-country rally events and they needed a car for the Motor City Rally on August 3. Smith explained they picked up a Ghost they weren't worried about putting miles on, and because, as he put it, they "are kids at heart," looked to a video game from their past for inspiration. Smith said they were in a tight spot getting the car wrapped, since the Ghost arrived only two days before the start of the rally. But he explained they were fortunate Envy Auto Group was able to finish the job in just 36 hours. This car also continues their trend of using fun cars for their rallies. Smith told us about the various themes they've had for past vehicles such as a Love Bug-themed Audi RS7, and a "Family Truckster" Mercedes-Benz E63 wagon. The latter of which got the complete olive green and faux wood color scheme to match the movie car. Smith said that the Motor City Rally was the only rally the Ghost will participate in, but they will show it at the M1 Concourse Cars and Coffee, at the Woodward Dream Cruise, and probably a few other local events. So if you happen to be in the Birmingham area, keep an eye out for the yellow Rolls. It's hard to miss. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Jonathan Smith / Platinum Motor Cars Auto News Toys/Games Rolls-Royce Luxury Sedan video games rolls royce rolls-royce ghost

Rolls-Royce Corniche Coupe does some performance testing at N"urburgring

While all the gory details surrounding the new Rolls-Royce coupe - including its true name, "Corniche" is just a savory-sounding best guess right now - are still shrouded in mystery, this new set of clandestinely foraged images proves that the car probably won't be a slouch in terms of performance.
The Ghost-based Roller was spotted on the Nürburgring Nordschleife recently, demonstrating its sporting chops at the same time it was showing off it's impressive patrician nose. Expectations are that, when the new coupe is shown off for real at the Geneva Motor Show in March of next year, that nose will belong to the fastest production car to ever wear the Spirit of Ecstasy.
Indications are that the Corniche will be rocking a turbocharged V12, making in the ballpark of 600 horsepower, and using an eight-speed transmission.