2011 2011 Rolls-royce Phantom Two-tone Hood Sunroof Rear Entertainment 7k Miles on 2040-cars

Auto blog

Rolls-Royce Ghost Black Badge Ekleipsis Private Collection is an eclipse on wheels

Demand for Rolls-Royce's Black Badge models has been high, so the brand is going further down this dimly-lit avenue with a limited-edition version of the Ghost called Ekleipsis Private Collection. The sedan features several specific astrology-inspired styling cues inside and out. As its name implies, the Ekleipsis is a tribute to the eclipse (the one that you see in the sky, not the one built by Mitsubishi). It's based on the Ghost Black Badge, but it's finished in a special color called Lyrical Copper that captures "the mysterious, ethereal light cast by a total solar eclipse," according to Rolls-Royce's design team. Mandarin exterior accents on the body and the brake calipers add a touch of contrast to the look, and the thin line that stretches from the front part of the fenders to the rear part of the quarter panels is applied entirely by hand. Inside, the Ekleipsis features Rolls-Royce's signature Starlight headliner with a special animation that mimics an eclipse. When the doors close and the engine starts, the stars in the headliner darken and a specific sequence plays to replicate a full solar eclipse. We'll save you the trouble of counting them: The circle that appears consists of 940 "stars" while the background includes an additional 192 "stars." This lasts for seven minutes and 31 seconds, the longest duration of a total solar eclipse, and the standard Starlight headliner returns at the end. Fine-tuning this feature was easier said than done. Rolls-Royce spent a year on it, and it built three complete prototypes to perfect it. Rolls-Royce didn't stop there. The dashboard gains an analog clock whose bezel incorporates a brilliant-cut 0.5-carat diamond. Surprisingly, this is the first time that the company has integrated a gemstone into the clock's bezel. The passengers sit on two-tone leather-upholstered seats with over 200,000 perforations, and the list of standard features includes umbrellas with Mandarin piping as well as a car cover. Production of the Rolls-Royce Black Badge Ghost Ekleipsis Private Collection is limited to 25 units globally. Pricing information hasn't been announced, but it's of little interest to us because the model was sold-out before its public unveiling. Besides, if you need to ask ... Related video: Here's a tiny taste of Rolls-Royce Spectre color and customization options!

Rolls-Royce CEO says demand for luxury cars is recovering

LONDON — The chief executive of Rolls-Royce said demand for his company's luxury cars is rebounding, helped by sales in Asia, and he is optimistic about the outlook for next year after the coronavirus pandemic hit consumer confidence and closed dealerships. Torsten Muller-Otvos said the demand meant Rolls-Royce was the first car company to resume car production in the United Kingdom on May 4. "We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," the boss of the BMW-owned Rolls-Royce Motor Cars told Reuters. "I am quite optimistic looking into 2021, particularly on the back of a very strong order bank we have already on our books." Muller-Otvos said his company has no plans to move production out of the United Kingdom because of Brexit. "We are committed to Britain. I would even call us being part of the British industrial crown jewels," he said. "For that reason, Rolls-Royce belongs to Britain."

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.