2009 Rolls Royce Phantom Long Wheel Base (ewb) Loaded Curtains on 2040-cars

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The Rolls-Royce Dawn leads this month's list of discounts

If you're one of the few readers of this site who is in the market for a $350,000 Rolls-Royce Dawn, well, first of all, good for you. And you should be prepared to keep some extra money in your pocket, too, as the drop-top Roller leads this month's list of the largest monetary discounts with an average of $14,733 taken off the machine's $359,250 sticker price. That means buyers are paying an average transaction price of $344,517 for the 2020 Rolls-Royce Dawn this month, according to data provided to Autoblog by TrueCar, which equals about 4.1% off the price on the sticker. An intriguing pair of supercars land in second and third positions this month. The 2019 Acura NSX is selling for an average of $145,174 this month, which represents a 9% discount, or $14,373. With an eerily similar 9% discount of $14,079 comes the 2020 Aston Martin Vantage, which has an average transaction price of $142,002 this month. The Maserati Quattroporte is up next with an average discount of $13,634. Another Rolls-Royce model lands in the fifth spot, but instead of the aging Dawn it's the brand-new Cullinan SUV. Although the luxury 'ute boasts a large discount of $12,427, its staggeringly high retail price of $332,750 means buyers are getting a little less than 4% off the sticker. More interesting to most buyers will be the 2019 Lincoln Navigator, which is one of our favorite full-size SUVs in America. Buyers of Lincoln's range-topping vehicle are getting average discounts of $11,761. That represents a 13.4% savings for a final price of $75,940. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

Check out some of the coolest Rolls-Royce Bespoke projects of 2023

The vast majority of buyers who order a new Rolls-Royce customize the car to some extent — the sky is the limit, and we're not talking about the one embedded into the headliner. As 2023 draws to a close, the British brand is highlighting some of the coolest requests it received. Rolls-Royce notes its Bespoke department received several unprecedented requests in 2023; one customer even asked for a special scent, and engineers had to develop several new paint processes. One of the highlights is the Phantom Syntopia, which the company labels "the most technically complex Bespoke commission ever undertaken." Created jointly with Dutch fashion designer Iris van Herpen, it explores a theme called "Weaving Water" with custom details on the hood, the dashboard, and the headliner, which took nearly 700 hours to make. Travel inspired several Rolls-Royce customers in 2023. Three units of the Cullinan Black Badge Lucid Nights were built for the South Korean market and painted in Lime Green, Indy Red and Tucana Purple, respectively, as a tribute to the neon-lit streets of Seoul. Moving closer to the brand's headquarters, the one-off Phantom Cinque Terre features styling cues inspired by some of Italy's most touristic villages and the wine made in that region. The headliner notably incorporates a map of Italy embroidered with no less than 14,338 individual stitches. Limited to 25 units, the Ghost Black Badge Ekleipsis Private Collection features styling cues from the world of astrology. It's finished in a color combination inspired by a total solar eclipse, and its headliner gains an animation that mimics an eclipse and lasts for seven and a half minutes. The dashboard gets a clock whose bezel incorporates a brilliant-cut 0.5-carat diamond — the first in Rolls-Royce's history. Riding in the one-of-one Rose Blossom Phantom should feel like sitting in a summer garden, without the sunburn and the wasps trying to taste your drink. Rolls-Royce embroidered flowers into the dashboard and the headliner, and it added four species of butterfly (Swallowtail, Peacock, Common Blue and Duke of Burgundy) to bring the backdrop to life. The headliner in this car required over 200 hours of work. Some buyers take a more personal approach to customization.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.