2005 Rolls Royce Phantom Sedan Black Black / Low Miles / 5 In Stock 2006 2007 on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

2021 Rolls-Royce Ghost gets high-tech suspension, AWD, rear-wheel steering

The first-generation Rolls-Royce Ghost started life as a BMW 7 Series, and in 10 years on sale became the best-selling model the brand has known. That sedan ended production last year, leading Rolls-Royce to begin the process of introducing us to the second-generation Ghost. Having abundant feedback from customers about what they'd like in the new model, and, more importantly, having listened to the feedback, Rolls-Royce realized it would need to start from scratch. Engineers modified the aluminum-intensive Architecture of Luxury that supports the Phantom and Cullinan to fit the Ghost's needs, in standard and Extended Wheelbase spec. Instead of the predecessor's rear-wheel drive, the coming Ghost will get standard all-wheel drive. And taking another page from the big brother Cullinan, the entry-level offering will come with rear-wheel steering, too. Going beyond the other two models in the brand's lineup, the Ghost will be the first to fit what Rolls-Royce calls its Planar suspension that brings together three technologies. The first is an upper wishbone damper unit that's been three years in development, placed above the front suspension. The automaker didn't go into details, but the damper unit is said to provide an improvement on the brand's "hallmark magic carpet ride and dynamic abilities." The Flagbearer camera system monitors the road surface ahead to prepare the suspension, a technology offered on the Mercedes-Benz S-Class for a few years now. The third Planar trick is a satellite-aided transmission, wherein the ZF eight-speed automatic "draws GPS data to pre-select optimum gear for upcoming corners," a technology already in use on the Phantom. The bodywork won't stray far from what we know; designers wrapped Spirit of Ecstasy opulence into a discrete package. Inside, the gauge cluster will go digital inside three fixed instrument bezels, next to a widescreen infotainment display, and driver assistance features could include everything from night-vision to some advanced self-driving capability. Under the hood, we expect the same 6.75-liter V12 utilized by the Phantom and Cullinan, with something like 560 horsepower. The global situation pushed the Ghost's launch back, we're told. Deliveries should begin early next year, with a debut sometime between now and then. The first-gen ran $314,400 in standard length, $348,400 in EWB guise.

Rolls-Royce Cullinan configurator delivers a near-bespoke experience

Earlier this month we configured a McLaren Senna with the assistance of two representatives of McLaren Special Operations. In that piece we wrote about few chances there are for the online "shopper" to get a feel for the coachbuilt experience; the Ferrari LaFerrari configurator offered just three color options, for instance, and Bugatti removed the few variables it presented for the Chiron. McLaren didn't build a public configurator for the Senna. It's the Rolls-Royce Cullinan to the rescue — at least for now — with a brand new configurator that can keep you busy for hours. The Cullinan configurator lists seven categories: Inspired Specs, Exterior Style, Exterior Options, Interior Style, Interior Options, Personalization, and Accessories. Inspired Specs comprises eight themes, such as the sassy Urban (Hero), and the self-evident Wellness or Indulgence. To play outside the lines, go to Exterior style to choose one of 16 colors, 23 Coachlines (pinstripes) in single or double lines, seven wheels, and two wheel detail options — whether or not to have the wheel centers matched to the body color. Polish the exterior details with four options for the Spirit of Ecstasy, a satin silver hood, or a tow hitch. View 30 Photos Take a breather and a cup of Lady Grey tea, then dive in again with the interior, starting with six potential "schemes" or a bespoke interior module. We haven't worked out the permutations, but you can create a wildly large number of different cabins with the 20 different interior colors. The seats alone offer color choices for the inserts, gussets, inners, main body, and valance and seat backs. You can specify a color for the sun visors. Harley Quinn would love it. And after all that, you've still got three more categories to work though. We chose a Cullinan in Anthracite, with a double coachline in Creme Light, on 22-inch wheels, and with a trailer hitch — to tow our Icon A5 amphibious plane, because we already have a Ford F-450 Super Duty for the boat. A Tan interior mixed with Seashell accents should be a fine place to hear nothing of the outside world thanks to Rolls-Royce's sandwiched windows. But we're considering going with Ardent Red instead, so we'll see you over at the configurator. Related Video: