2005 Rolls Royce Phantom, New Custom 24 on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce reveals Ghawwass edition Phantom Coupe

This is the Rolls-Royce Phantom Coupe Ghawwass Bespoke Edition, the latest car to join the long and distinguished line of Rolls-Royce limited editions that have arrived over the years. With that in mind, we'll allow you one guess as to what market this limited edition is destined for.
If you said the Middle East, which is almost always the answer when talking about ultra-limited, special editions of the world's finest luxury and sports cars, then give yourself a pat on the back. As for that name, "Ghawwass" is the Arabic word for diver, and attaching it to the Phantom Coupe is meant to celebrate "the traditional method of collecting pearls from the Bahrain pearl banks," according to Rolls-Royce's Facebook page, where these pictures were posted.
Considering its nautical namesake, the color scheme of the Phantom Ghawwass makes a lot of sense, with a Turchese Blue exterior and a tan and Turchese interior that brings to mind bright blue water and sand. The veneers are pearl - although we can't see them in this photoset - befitting the car's inspiration, while a Dhow, a traditional Arabic sailboat, can be found in the coachline and stitched into the headrests.

Rolls-Royce SUV depends on fortunes of BMW X7

The on-again, off-again discussion regarding the rumored Rolls-Royce SUV seems to be back in the "maybe" camp now. In February, we heard that Rolls-Royce was considering adding an SUV, but then in April, another report said that these rumors had been shot down. Automobile is now saying that this ultra-luxury SUV could be determined by the success of the equally uncertain BMW X7 (on which the R-R SUV would be based), which we've heard little on since 2011.
Although the article is based solely on speculation, there are some interesting details about such a potential Rolls-Royce, including a plug-in hybrid drivetrain using a twin-turbo V8 (not a V12) and a chassis and body built in South Carolina with final assembly taking place in Goodwood - where all Rolls-Royce cars are built. We could also assume that a green light for a Rolls-Royce SUV would be based on the success of rival SUVs like the Bentley Falcon and Maserati Levante.