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Rolls-Royce delivers 6,000 cars in '23, the most ever in one year

It's good to be Rolls-Royce: In the year just passed, the British automaker sold more cars than ever. Rolls delivered 6,032 cars around the world — the most in its 119-year history — "despite continuing economic uncertainties and market volatility," the company said in a statement. The manufacturerÂ’s largest market last year was the United States, followed by China. The biggest-selling model was the Cullinan SUV, followed by the Ghost, the smaller of Rolls-RoyceÂ’s two saloons. In 2023, affluent buyers began taking possession of Rolls' first all-electric Spectre model in the autumn. Production of Spectre followed the expected demise of the brandÂ’s Wraith and Dawn models. Rolls-Royce cars are produced in Goodwood, southern England. The high-level brand became part of BMW in 1998. It has lately been emphasizing its custom Bespoke division, which generally accounts for higher profits builds. Treatments offered at extra cost to dress up a Rolls include special paint, styling cues and interior "scents." Current Chief Executive Chris Brownridge, who took on the role last autumn, said: ‘ItÂ’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, all-electric strategy for future model development and production. The record level of Bespoke commissions, both by volume and value, also underlines our position within the luxury sector.” His predecessor, Torsten Muller-Otvos, departed the company in November, having led the group since 2010 and overseen record-setting performances. RollsÂ’s North American division recently announced that it would drop the prices of some “aging” units in dealer inventories by $15,000 for cars sold by the end of March. The deal, unusual for Rolls-Royce, stipulates that the models that could benefit are the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost. Every little bit helps, we suppose.    

The Rolls-Royce of cocktails is a coddling ride for your tastebuds

In our last installment of the irregular and irreverent series on drinks loosely connected to – or named after – automobiles, we sipped a Speedway Cocktail, a drink that was as exciting (and dangerous) as the early Indy 500. This time, we're stirring a Rolls-Royce Cocktail with a silver spoon. And, as always, enjoy cocktails (and reading about them) while you're not behind the wheel. If the rumors we hear are correct, Rolls-Royce will be unveiling an all-new Phantom this summer. The arrival of a flagship Roller isn't quite as rare as the coronation of a new member of the British Royal Family, but is tres recherche nonetheless. Since the nameplate's founding nearly 100 years ago, this will be only the eighth generation of Phantom to be delivered into the greedy hands of the world's vilest oligarchs. If you're one of the .01 percent, this is cause for a drink, and what better cocktail to raise in toast than one named for the brand itself? (For us 99.99 percenters, the answer is easy: Molotov.) As you might expect, the Rolls-Royce cocktail is kind of a classied-up version of an upscale iteration of an already elegant drink, conjugated from the classic (gin) martini and it well-married brother, the Martinez. "It's basically a very wet martini," says Paul Hletko, founder of FEW Spirits, an Evanston, Illinois gin and whiskey distillery acronymically (and winkingly) named for local maven Frances Elizabeth Willard, who helped found the Women's Christian Temperance Union – one of the forces behind Prohibition. "Two-to-one is a fantastic ratio of gin to vermouth that really lets the vermouth shine, and then having that split between dry and sweet vermouths gives you fantastic and rich complexity, with that little bit of Benedictine being that really nice herbal add," Hletko told us. It all sounds intriguingly botanical, and the drink itself has a reputation as being a favorite among bartenders, a coupe brimming with insider insight. "In the history of drinking there are many cocktails made with vermouth and gin," says legendary mixologist Charles Schumann from Schumann's Gastronomie in Munich.

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.