2005 Rolls Royce Phantom Black Chrome on 2040-cars

Auto blog

Rolls-Royce gets down to testing new aluminum architecture

Rolls-Royce is preparing to step – or serenely glide – into modernity. It has a new aluminum architecture under development that's set to underpin all its future products. And now it's giving us a taste of what's to come. Goodwood first announced the new platform in February when it revealed intentions to build its first SUV. Now it's saying the architecture won't just underpin the crossover known tentatively as Project Cullinan – it'll form the basis of every model it makes from 2018 onwards. Rolls is already testing the new platform with mules like the one pictured above. The vehicle would appear to be a Phantom behind a mask, but the way that Rolls has disguised the rear end of the prototype tells us it might be wearing a more wagon-like roofline, the likes of which we'd expect to see on the crossover when it arrives. The company's also been testing its first all-wheel drive system for the same project with another type of test mule entirely. Once Project Cullinan is complete, Goodwood's first SUV will launch into a market filled with high-end products. Porsche is firmly established in the sector, and Range Rover is making ever-more expensive models. Soon Bentley, Jaguar, Aston Martin, Maserati, and Lamborghini will also join the fray, but the Rolls-Royce will likely be the most expensive and most luxurious of them all. ROLLS-ROYCE MOTOR CARS ANNOUNCES FUTURE ENGINEERING DEVELOPMENTS In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018. Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce's trademark 'magic-carpet ride' on a variety of surfaces and that it is resilient to extreme weather conditions.

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.