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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce Dawn becomes two-seater Silver Bullet convertible

Rolls-Royce has transformed the Dawn, the only convertible in its range, into a two-seater roadster named Silver Bullet. It's a limited-edition model that's part of the company's client-commissioned Collection Cars line. The stately Silver Bullet is "a contemporary interpretation of the classic roadster spirit and driving experience," according to the BMW-owned firm. It's clearly based on the Dawn, both models share their front and rear fascias, but it's finished in a specific hue named Brewster Silver Paint that's a tribute to past Rolls-Royce models, like the Silver King and the Silver Silence. Subtle black trim add a finishing touch to the low-key design. Bigger modifications are found inside, where designers removed the Dawn's rear seats and replaced them with a tonneau cover the brand calls an Aero Cowling. It features a finisher made with vapor-blasted titanium. The images released by Rolls-Royce don't fully reveal the Silver Bullet's interior, but it previously noted each example will feature an open-pore carbon fiber insert and a quilted transmission tunnel inspired by leather jackets. We'd expect nothing less from the purveyors of the most expensive regular-production SUV in the world. Power likely comes from the Dawn's 6.6-liter V12 engine, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We think the 593-horsepower, 620-pound-feet evolution of the 12 found in the Black Badge model would suit the roadster's touring intentions much better, however. It was designed to be driven, and the brand will organize road trips to encourage owners to put miles on their Silver Bullet rather than storing it in a heated garage for a couple of years and later selling it at a big-name auction. Rolls-Royce noted it will build 50 examples of the Silver Bullet, though how many have been earmarked for the American market hasn't been revealed yet. Pricing information remains under wraps, too, but keep in mind the standard Dawn carries a base price of approximately $350,000 before options enter the equation. Autoblog asked whether any build slots remain available, and we'll update this story if we learn more. Related Video:    

Odell Beckham Jr.'s custom Rolls-Royce hood ornament catches the true Spirit of Ecstasy

Odell Beckham Jr. hasn't even played a single game for his new team, yet he's already making a splash in Cleveland. Not for his play, but for his car. Images and video of OBJ's custom Rolls-Royce Cullinan hit the web this week, and it suits his larger-than-life personality perfectly. The Browns orange wrap is a minor piece in a grand package that includes a custom hood ornament that replicates his famous one-handed behind-his-head catch. Sorry, Spirit of Ecstasy. OBJ's career has been too impressive to be defined by a single play, but his 2014 catch against the Dallas Cowboys (seen below) is certainly a top highlight. Widely considered one of the greatest catches in all of NFL history, it has now been immortalized in a hood ornament of all things. But not just any hood ornament. It takes the place of the sacred Rolls-Royce Spirit of Ecstasy on his custom Cleveland-themed Cullinan SUV. And yes, it can still be hidden within the grille. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NFL players, and athletes in general, have been known to create some of the wildest custom vehicles we've seen, and OBJ's Double-R is no exception. Built by Dreamworks Motorsports in Roxboro, North Carolina, the Cullinan has an orange wrap, dark 26-inch Forgiato wheels with floating RR center caps, gloss black accents, and Suntek Films window tint. That's just the basic stuff. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cementing his car as a truly unique piece are the sound system and the interior. Dreamworks built a subwoofer box to mimic the iconic Rolls-Royce grille, and the one-off starlight headliner was constructed just for this vehicle with a custom pattern. Plus there's that Spirit of Hubris up front. Whether it's a no from you, dawg, or it's a resounding yes, there's no doubt this thing will get people talking. Inspect the details in the gallery above. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.