2004 Rolls-royce on 2040-cars

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Rolls-Royce builds its second Boat Tail, one with a pearl theme

Last year, Rolls-Royce introduced the stunning Boat Tail custom-built convertible. Even with a rumored cost of around $30 million, the company had three buyers. The second of the three cars has been revealed, and this one is themed around pearls. Apparently the buyer's father harvested pearls, and the buyer runs the business that stemmed from it. So that's where the theme came from, and Rolls-Royce ran with it. The exterior's rosy white paint with white and bronze flake, and the contrasting hood, are based on the oyster shells the buyer provided for inspiration. The rear deck features a walnut veneer with brushed-finish rose gold pinstripes. The Spirit of Ecstasy hood ornament is also rose gold-plated. The interior has leather that matches the exterior paint. The center tunnel is again covered in the same walnut veneer as the rear deck. The clock and the gauges feature mother-of-pearl in the faces, and the clock's material came from the buyer's personal collection. As with the other Boat Tail models, the car has a split-opening rear that houses dishes and flatware, as well as an umbrella. The umbrella can be attached to the rear, and fold-out chairs allow the car to be the ultimate outdoor eating location. The entire car is also hand-built with custom aluminum panels. Powertrain details weren't given, though being based on the Phantom, it probably has the same turbocharged V12, eight-speed automatic and rear-wheel drive as the mainline sedan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Rolls-Royce Ghost gets high-tech suspension, AWD, rear-wheel steering

The first-generation Rolls-Royce Ghost started life as a BMW 7 Series, and in 10 years on sale became the best-selling model the brand has known. That sedan ended production last year, leading Rolls-Royce to begin the process of introducing us to the second-generation Ghost. Having abundant feedback from customers about what they'd like in the new model, and, more importantly, having listened to the feedback, Rolls-Royce realized it would need to start from scratch. Engineers modified the aluminum-intensive Architecture of Luxury that supports the Phantom and Cullinan to fit the Ghost's needs, in standard and Extended Wheelbase spec. Instead of the predecessor's rear-wheel drive, the coming Ghost will get standard all-wheel drive. And taking another page from the big brother Cullinan, the entry-level offering will come with rear-wheel steering, too. Going beyond the other two models in the brand's lineup, the Ghost will be the first to fit what Rolls-Royce calls its Planar suspension that brings together three technologies. The first is an upper wishbone damper unit that's been three years in development, placed above the front suspension. The automaker didn't go into details, but the damper unit is said to provide an improvement on the brand's "hallmark magic carpet ride and dynamic abilities." The Flagbearer camera system monitors the road surface ahead to prepare the suspension, a technology offered on the Mercedes-Benz S-Class for a few years now. The third Planar trick is a satellite-aided transmission, wherein the ZF eight-speed automatic "draws GPS data to pre-select optimum gear for upcoming corners," a technology already in use on the Phantom. The bodywork won't stray far from what we know; designers wrapped Spirit of Ecstasy opulence into a discrete package. Inside, the gauge cluster will go digital inside three fixed instrument bezels, next to a widescreen infotainment display, and driver assistance features could include everything from night-vision to some advanced self-driving capability. Under the hood, we expect the same 6.75-liter V12 utilized by the Phantom and Cullinan, with something like 560 horsepower. The global situation pushed the Ghost's launch back, we're told. Deliveries should begin early next year, with a debut sometime between now and then. The first-gen ran $314,400 in standard length, $348,400 in EWB guise.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.