1961 Rolls Royce Phantom V James Young Very Rare! on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.

Rolls-Royce developing new convertible

Rolls-Royce is not a company that makes a lot of different vehicles, but of the ones it does, it tends to offer several versions. That's how we end up with sedan, long-wheelbase, coupe and (in the former's case) convertible versions of the Phantom and Ghost. And now Goodwood has confirmed development of another model.
Although details in the press release below are few and far between, it does promise to "deliver effortless, open-top touring... with an engaging and exhilarating driving experience." CEO Torsten Müller-Ötvös added: "We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership."
What that tells us is that the new model - set to reach showrooms "by mid-2016" - will be a convertible that's exciting to drive and more youthful than the Phantom Drophead Coupe. In other words, and in all likelihood, we're looking at the convertible version of the Ghost-based Wraith fastback (like the one we recently spotted undergoing testing, pictured above). Expect it, then, to carry the same 6.6-liter twin-turbo V12, but with the added rush of wind in your hair.