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Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Dawn becomes two-seater Silver Bullet convertible

Rolls-Royce has transformed the Dawn, the only convertible in its range, into a two-seater roadster named Silver Bullet. It's a limited-edition model that's part of the company's client-commissioned Collection Cars line. The stately Silver Bullet is "a contemporary interpretation of the classic roadster spirit and driving experience," according to the BMW-owned firm. It's clearly based on the Dawn, both models share their front and rear fascias, but it's finished in a specific hue named Brewster Silver Paint that's a tribute to past Rolls-Royce models, like the Silver King and the Silver Silence. Subtle black trim add a finishing touch to the low-key design. Bigger modifications are found inside, where designers removed the Dawn's rear seats and replaced them with a tonneau cover the brand calls an Aero Cowling. It features a finisher made with vapor-blasted titanium. The images released by Rolls-Royce don't fully reveal the Silver Bullet's interior, but it previously noted each example will feature an open-pore carbon fiber insert and a quilted transmission tunnel inspired by leather jackets. We'd expect nothing less from the purveyors of the most expensive regular-production SUV in the world. Power likely comes from the Dawn's 6.6-liter V12 engine, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We think the 593-horsepower, 620-pound-feet evolution of the 12 found in the Black Badge model would suit the roadster's touring intentions much better, however. It was designed to be driven, and the brand will organize road trips to encourage owners to put miles on their Silver Bullet rather than storing it in a heated garage for a couple of years and later selling it at a big-name auction. Rolls-Royce noted it will build 50 examples of the Silver Bullet, though how many have been earmarked for the American market hasn't been revealed yet. Pricing information remains under wraps, too, but keep in mind the standard Dawn carries a base price of approximately $350,000 before options enter the equation. Autoblog asked whether any build slots remain available, and we'll update this story if we learn more. Related Video: