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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Ugur Sahin returns with Rolls Royce Jonckheere Aerodynamic Coupe II design

The "Round Door" Rolls-Royce Phantom I Aerodynamic Coupe (inset) is a magnificent black beast of a car (and you can see it at the Petersen Automotive Museum for a limited time) as well as a mystery: designed by the Jonckheere Works in Belgium in 1935, all records for the one-of-a-kind coupe were destroyed in World War II, so no one knows who designed it or who commissioned it. What remains of the original coachbuilding company now makes bodies for cars and buses, and has asked designer Ugur Sahin to reinterpret the most fabulous car from its history.
We've written about Sahin often before, recently about his Corvette-based Anandi being shown at Top Marques Monaco and going into production. For a man who favors long hoods and short bodies, this particular Rolls-Royce couldn't be better. Sahin says the word "Respect" guided his lines for the 77-year-old car, the most apparent changes being the front fender treatment, the headlights dropping into the fenders, and the serious downsizing of the fin at the rear. Sahin says that there are talks with potential investors about building a one-off.
You can find out a little more about it in the press release below, and check out the gallery above of high-res images for every angle.

Rolls-Royce teases Wraith debut in Geneva

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.
Rolls-Royce first began using the Wraith nameplate in 1938. The original car used a tweaked version of the 4.3-liter inline six-cylinder found in the company's 25/30, but its real claim to fame came from the fact that it boasted speed-variable hydraulic dampers. Capable of reaching speeds of up to 85 miles per hour, Rolls-Royce only built 492 examples of the vehicle's chassis.
You can look for the new Wraith to bow at the Geneva Motor Show in March. In the interim, check out the shockingly bare press release below and get ready for a spate of teasers to follow.